Design the Future
January 19–20, 2016: Training
January 20–22, 2016: Conference
San Francisco, CA

process conference sessions

2:05pm–2:45pm Thursday, 01/21/2016
Danielle Latman (Lextant), Sapna Singh (The Ohio State University)
Through a design studio at the Ohio State University, a team of graduate design, business, and occupational therapy students worked with a group of five residents at a senior living facility to codesign a new shoe-shopping experience. Danielle Latman and Sapna Singh present a case study of this process that explores user experience and design in collaboration with users.
9:00am–12:30pm Wednesday, 01/20/2016
Dan Brown (EightShapes)
Great design projects start with discovery. More than just research and analysis, the discovery phase sets the tone for the project: you ensure you're solving the right problem, explore different approaches, and establish a plan. Dan Brown guides participants through the essential ingredients of discovery and demonstrates how to structure the discovery phase.
3:45pm–4:25pm Friday, 01/22/2016
Gretchen Anderson (Primary Angle), Jay Primus (SFPark), Susan Dybbs (Collective Health), Danielle Malik (Design Equation)
Designers are being held to higher standards as we gather more data about how products and services actually drive specific outcomes. Gretchen Anderson, Kristy Tillman, Jay Primus, and Danielle Malik discuss several projects that used data effectively to improve social outcomes and explain how you can better incorporate this into your craft.
3:45pm–4:25pm Thursday, 01/21/2016
Adam Connor (Mad*Pow)
Slides:   1-PDF 
Real critique has become a lost skill. Critique is intended to help teams strengthen their designs, products, and services, not allow individual members to assert authority or push agendas under the guise of “feedback.” Adam Connor and Aaron Irizarry discuss what critique really is and explain how to give it, get it, and use it to improve your team’s designs, communication, and collaboration.
4:35pm–5:15pm Thursday, 01/21/2016
Judd Antin (Airbnb)
Companies today routinely use behavioral metrics for tactical and strategic decision-making at scale. Effective use of sentiment survey data—information about users' attitudes, values, and beliefs—is more challenging. Judd Antin shares tested best practices and examples of how to make sentiment data useful for every stage of product design and evaluation.
2:05pm–2:45pm Thursday, 01/21/2016
Kathryn McElroy (IBM Watson)
Prototyping is now a necessary skill in all areas of design. Kathryn McElroy explores current approaches to prototyping for both physical products and digital software and outlines multiple prototyping methods that you can immediately apply, from high-level best practices to an understanding of the basics of user testing those prototypes to gain the best insights for your product.
1:15pm–1:55pm Thursday, 01/21/2016
Dan Hon (Code for America)
Empathy is a real business value, and companies ignore it at their peril. Today, we aim to design products and services that genuinely meet real user needs, a new emphasis that relies on understanding and empathizing with users. In this new world, the companies that don't do so stick out like a sore thumb. Dan Hon explains how you can start building a culture of empathy in your organization today.
3:45pm–4:25pm Thursday, 01/21/2016
Livia Labate (NPR/OpenNews)
Slides:   external link
Design practitioners are beginning to understand the practical utility of writing code as a way to make design happen, but the obstacles to skill building are a significant barrier to entry and require designers to reframe how they think about work (and their own learning). Livia Labate offers guidance on how to navigate these challenges.