Design the Future
January 19–20, 2016: Training
January 20–22, 2016: Conference
San Francisco, CA

leadership conference sessions

1:15pm–1:55pm Thursday, 01/21/2016
Dan Watson (Satellite Application Catapult)
Regulation is often seen as constraining innovation, but far from being intimidated, designers should be encouraged to bring their skills and processes to bear, seeing regulation more as specification. Dan Watson explains why designers have an exciting opportunity to redefine regulatory boundaries through cross-disciplinary facilitation, prototyping, and communication, among other skills.
4:35pm–5:15pm Thursday, 01/21/2016
Suzanne Pellican (Intuit QuickBooks)
Slides:   external link
Suzanne Pellican explains how Intuit went from the "Best Run, No Growth Company in the Valley" to a "30-Year-Old Startup" by becoming design driven.
9:40am–10:00am Friday, 01/22/2016
Bob Baxley (Independent)
Slides:   1-BIN 
Design has a “top of the funnel” problem: high school and college students are unaware of the intellectual and economic value of a career in design, despite the fact that design continues to be THE fundamental constraint on most technology companies. Bob Baxley helps you become an ambassador for design by providing the tools to inspire potential students to pursue a career in design.