Design the Future
January 19–20, 2016: Training
January 20–22, 2016: Conference
San Francisco, CA

featured conference sessions

3:45pm–4:25pm Thursday, 01/21/2016
Tristan Harris (Google)
The attention economy reduces design to a race to the bottom of the brain stem to seduce our psychological instincts. What if we created an "organic movement" for design whose goal was to support humanity? Tristan Harris explores how this movement is possible by emphasizing "time well spent" instead of "time spent," in turn maximizing design's net positive contributions to people's lives.
1:15pm–1:55pm Thursday, 01/21/2016
Alexis Lloyd (The New York Times R&D Lab)
As computational systems play an ever more pervasive role in our lives, the design of those systems becomes increasingly important in terms of our ability to have satisfying and expressive experiences. Alexis Lloyd explores some new paradigms for designing systems that can collaborate better with people, becoming conversational and leaving room for human interpretation.
2:05pm–2:45pm Friday, 01/22/2016
Steve Johnson (LinkedIn)
Steve Johnson gives an interactive discussion centering around his philosophy on product design, organizational management at scale, and the importance of culture designed around diverse perspectives and inclusion.
3:45pm–4:25pm Thursday, 01/21/2016
Adam Connor (Mad*Pow)
Slides:   1-PDF 
Real critique has become a lost skill. Critique is intended to help teams strengthen their designs, products, and services, not allow individual members to assert authority or push agendas under the guise of “feedback.” Adam Connor and Aaron Irizarry discuss what critique really is and explain how to give it, get it, and use it to improve your team’s designs, communication, and collaboration.
3:45pm–4:25pm Thursday, 01/21/2016
Abi Jones (Google)
Abi Jones compares human-to-human and human-computer conversation and interaction to explain how their differences impact system design. Learn what makes for great human-computer speech interaction from the first turn to the last, how computers interpret speech, and why it’s more enjoyable and addictive to talk to a 1960s chatbot than any intelligent assistant available today.
1:15pm–1:55pm Friday, 01/22/2016
Julia Zorzanello Byron (IBM Corporation), Omkar Chandgadkar (IBM Corporation)
Slides:   1-PDF 
Personas created for individual users fail to capture complex interactions between users of enterprise systems. Julia Zorzanello Byron and Omkar Chandgadkar show how they created team-based personas and aligned various silos of their product team by involving team members during synthesis. Attendees will learn how they can adopt this model to make better decisions with their product teams.
1:15pm–1:55pm Friday, 01/22/2016
Paul McConnell (Intersection), Mike Clare (Intersection)
In order to design for our cities, we have to evaluate and cater to the needs of many. Catering to a wider audience means adapting to several demographics while maintaining a cohesive vision. Paul McConnell and Mike Clare explore how designers can develop concepts and research strategies to create for a city-scale audience.