A design sprint is a time-boxed, disciplined way to get validation on an idea to ensure you design something people need and/or want. C Todd Lombardo guides you through a mini-design sprint so you can get firsthand experience of what it's like to participate in one. You’ll walk away knowing how to implement them in your organization.
GitHub has an abundance of quantitative data about what people are doing. Over the past two years, it has built a practice of qualitative research dedicated to uncovering the why. Qualitative research surfaces blind spots with product and customers and has changed the way GitHub ships features. Using three examples, Chrissie Brodigan shares how GitHub rolls features out as controlled experiments.
Personas created for individual users fail to capture complex interactions between users of enterprise systems. Julia Zorzanello Byron and Omkar Chandgadkar show how they created team-based personas and aligned various silos of their product team by involving team members during synthesis. Attendees will learn how they can adopt this model to make better decisions with their product teams.