Bo Lu is an interaction and graphic designer with a passion for helping brands manifest themselves across multiple touchpoints. She has more than 10 years of experience defining brands and products from tiny startups to large corporations. In 2008, Bo was part of the original team redefining Apple.com from both a visual and interaction perspective. She helped Brit + Co get off the ground, worked as an art director at the Gap, and, at IDEO, worked with a wide range of clients and industries, ranging from education and women’s health to big tech and hospitality services. She’s currently at Pinterest, where she spends her time designing ways to help users get started as easily as possible. Bo loves Texas Hold’em, Law & Order: SVU, and dried squid.
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