Design the Future
January 19–20, 2016: Training
January 20–22, 2016: Conference
San Francisco, CA
Julia Zorzanello Byron

Julia Zorzanello Byron
UX Designer and User Researcher, IBM Corporation

Julia Zorzanello Byron, an idealistic industrial designer, switched to software when she saw the opportunity to practice and spread empathic design at IBM. Her first order of business when she arrived was to establish user research across her team. She recently dove back into design, doing UX for IBM’s MobileFirst Platform, and is loving the challenge of ensuring users’ needs manifest in the final product.


1:15pm Friday, 01/22/2016
Design and business
Location: Southside Theater
Julia Zorzanello Byron (IBM Corporation), Omkar Chandgadkar (IBM Corporation)
Average rating: ****.
(4.60, 10 ratings)
Personas created for individual users fail to capture complex interactions between users of enterprise systems. Julia Zorzanello Byron and Omkar Chandgadkar show how they created team-based personas and aligned various silos of their product team by involving team members during synthesis. Attendees will learn how they can adopt this model to make better decisions with their product teams. Read more.