Design the Future
January 19–20, 2016: Training
January 20–22, 2016: Conference
San Francisco, CA
Kathryn McElroy

Kathryn McElroy
Design Lead and UX Designer, IBM Watson

Website | @kemcelroy

Kathryn McElroy is an advisory designer for the IBM Mobile Innovation Lab in Austin, Texas. Kathryn is an award-winning designer and photographer and is passionate about near-future technology and building electronics and smart objects. She has published tutorials of her projects in Make magazine and Fast Company and is currently writing a book, Prototyping for Designers, for O’Reilly. Kathryn regularly speaks about design thinking, prototyping, and user experience design. In her spare time, she volunteers to get girls involved in STEM fields by speaking at schools and after-school events and on career panels.


2:05pm Thursday, 01/21/2016
The new fundamentals
Location: Southside Theater
Kathryn McElroy (IBM Watson)
Average rating: ***..
(3.89, 18 ratings)
Prototyping is now a necessary skill in all areas of design. Kathryn McElroy explores current approaches to prototyping for both physical products and digital software and outlines multiple prototyping methods that you can immediately apply, from high-level best practices to an understanding of the basics of user testing those prototypes to gain the best insights for your product. Read more.