Design the Future
January 19–20, 2016: Training
January 20–22, 2016: Conference
San Francisco, CA
Jorge Arango

Jorge Arango
Partner, Futuredraft

Website | @jarango

Jorge Arango is an information architect with 20 years of experience designing digital products and services. He’s a partner in Futuredraft, the experience design consultancy that solves complex problems using co-creation throughout the design process. He is one of the co-authors of “Information Architecture for the Web and Beyond” the fourth edition of O’Reilly’s celebrated “polar bear” book. Jorge has also served the global UX community as president and director of the Information Architecture Institute.


2:05pm Friday, 01/22/2016
The new fundamentals
Location: The Chapel
Jorge Arango (Futuredraft)
Average rating: ****.
(4.00, 6 ratings)
To be successful, UX designers must understand the environment we are designing for: one made of words, ideas, rules, roles, and relationships. Jorge Arango introduces the concept of the semantic environment as it has been developed in the field of general semantics and explains how to map the semantic environments that affect your project. Read more.