Design the Future
January 19–20, 2016: Training
January 20–22, 2016: Conference
San Francisco, CA
Gretchen Anderson

Gretchen Anderson
Product Design Executive, Primary Angle

Website | @gretared

Gretchen consults with clients to inform their product strategy and improve team collaboration skills, and her book, Mastering Collaboration is available from O’Reilly in early 2019. She spent the first part of her career in design consulting for firms like frog design, Cooper, and LUNAR. Recently, she was Head of Design at PG&E, California’s largest energy company Prior tonthat she led the design of the hardware and software of a next-generation surgical system, and served as VP of Product at

Her past clients include Virgin Records, Samsung, Johnson & Johnson, and Intel. Gretchen is a Bay Area native who left only long enough to get a bachelor’s degree from Harvard in History & Literature.


3:45pm Friday, 01/22/2016
Design for a greater good
Location: Festival Pavilion - Main Stage
Gretchen Anderson (Primary Angle), Jay Primus (SFPark), Susan Dybbs (Collective Health), Danielle Malik (Design Equation)
Average rating: ***..
(3.29, 7 ratings)
Designers are being held to higher standards as we gather more data about how products and services actually drive specific outcomes. Gretchen Anderson, Kristy Tillman, Jay Primus, and Danielle Malik discuss several projects that used data effectively to improve social outcomes and explain how you can better incorporate this into your craft. Read more.