Silvia Vergani is the head of Design Research at IDEO in Palo Alto. Silvia is passionate about helping clients uncover users’ needs to shape insights that inspire new products, services, and systems.
Silvia has worked across multiple industries, including transportation, technology, finance, entertainment, tourism, and government. She is now focused on digital health and has led design teams and research challenges across a wide range of projects, including crafting a strategy to shape the future of genetics, envisioning brain-activated homes for veterans, and designing interventions for patients with schizophrenia.
She is known for being experimental with her design research approach and has helped pioneer IDEO’s method to cross-validate insights between ethnographic and data-driven methods to inform both design and business strategies.
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