Design the Future
January 19–20, 2016: Training
January 20–22, 2016: Conference
San Francisco, CA
 

Schedule

Festival Pavilion - Main Stage
Add to your personal schedule
1:15pm The art of storytelling Christian Roman (Pixar Animation Studios)
Add to your personal schedule
2:05pm Great products begin with great cultures Steve Johnson (LinkedIn)
Add to your personal schedule
3:45pm Driving measurable impact: Designing with data for social impact Gretchen Anderson (Primary Angle), Jay Primus (SFPark), Susan Dybbs (Collective Health), Danielle Malik (Design Equation)
Add to your personal schedule
4:35pm From GV: Design sprints for startups Braden Kowitz (Google Ventures )
Southside Theater
Add to your personal schedule
1:15pm Team-based personas: A new look at personas for the enterprise context Julia Zorzanello Byron (IBM Corporation), Omkar Chandgadkar (IBM Corporation)
Add to your personal schedule
2:05pm Zen and the art of motion in user interfaces Mike Gadow (Fjord), Russell Wilkins (Uber)
Add to your personal schedule
3:45pm Drawing solutions: How to visually communicate for better results Patti Dobrowolski (Up Your Creative Genius)
Add to your personal schedule
4:35pm Humanist interface: Aesthetics and usability Eli Schiff (Consultant)
The Chapel
Add to your personal schedule
1:15pm Understanding cities: Designing for scale Paul McConnell (Intersection), Mike Clare (Intersection)
Generals Residence Ballroom
Add to your personal schedule
1:15pm From AI to IA: How AI and architecture created contemporary interaction Molly Steenson (Carnegie Mellon University)
Generals Residence Dining
3:45pm TBC
Add to your personal schedule
4:35pm Designing for evil Brandon Harris (Gaijin.com)
Fire House
Add to your personal schedule
1:15pm How to be human: Balancing the art and science of product design Maria Giudice (Autodesk), Scott Tong (Pinterest), Bo Lu (Pinterest), James DeAngelis (Pinterest)
Add to your personal schedule
3:45pm Design impact John Edson (LUNAR)
8:00am Morning Coffee Service
Room: Festival Pavilion
Add to your personal schedule
9:00am Plenary
Room: Festival Pavilion
Friday opening welcome Mary Treseler (O'Reilly Media), Rochelle King (Spotify)
Add to your personal schedule
9:10am Plenary
Room: Festival Pavilion
Designing the Internet of Things Carl Bass (Autodesk)
Add to your personal schedule
9:30am Plenary
Room: Festival Pavilion
Getting to good Erika Hall (Mule Design)
Add to your personal schedule
9:40am Plenary
Room: Festival Pavilion
The best job in the world Bob Baxley (Independent)
Add to your personal schedule
10:00am Plenary
Room: Festival Pavilion
Design salary survey Roger Magoulas (O'Reilly Media)
Add to your personal schedule
10:05am Plenary
Room: Festival Pavilion
Design, diversity, and the luxury of attention Danyel Smith (HRDCVR)
Add to your personal schedule
11:05am Plenary
Room: Festival Pavilion
The importance of story Christian Roman (Pixar Animation Studios)
Add to your personal schedule
11:25am Plenary
Room: Festival Pavilion
Redesign government: A conversation between Tim O'Reilly and Mike Bracken Mike Bracken (Co-operative Group), Tim O'Reilly (O'Reilly Media)
12:00pm Lunch & Birds of a Feather sessions - Sponsored by Pinterest
Room: Herbst Pavilion
Add to your personal schedule
6:45am Event
Room: Sheraton Fisherman's Wharf Hotel Lobby
Design Dash
10:30am Morning Break - Sponsored by Spotify
Room: Festival Pavilion / Exhibit Hall
2:45pm Afternoon Break - Sponsored by UserTesting
Room: Festival Pavilion / Exhibit Hall
1:15pm-1:55pm (40m) The new fundamentals
The art of storytelling
Christian Roman (Pixar Animation Studios)
Christian Roman delves into why we all need stories and explains exactly what it is that makes certain stories great. Christian demonstrates how to nurture a culture of storytelling and creative success in your own work and life and practice engaging approaches to collaboration that can get you beyond obstacles and produce new creative ideas in your own projects.
2:05pm-2:45pm (40m) The new fundamentals
Great products begin with great cultures
Steve Johnson (LinkedIn)
Steve Johnson gives an interactive discussion centering around his philosophy on product design, organizational management at scale, and the importance of culture designed around diverse perspectives and inclusion.
3:45pm-4:25pm (40m) Design for a greater good
Driving measurable impact: Designing with data for social impact
Gretchen Anderson (Primary Angle), Jay Primus (SFPark), Susan Dybbs (Collective Health), Danielle Malik (Design Equation)
Designers are being held to higher standards as we gather more data about how products and services actually drive specific outcomes. Gretchen Anderson, Kristy Tillman, Jay Primus, and Danielle Malik discuss several projects that used data effectively to improve social outcomes and explain how you can better incorporate this into your craft.
4:35pm-5:15pm (40m) The new fundamentals
From GV: Design sprints for startups
Braden Kowitz (Google Ventures )
Braden Kowitz discusses the Google Ventures design sprint process.
1:15pm-1:55pm (40m) Design and business
Team-based personas: A new look at personas for the enterprise context
Julia Zorzanello Byron (IBM Corporation), Omkar Chandgadkar (IBM Corporation)
Personas created for individual users fail to capture complex interactions between users of enterprise systems. Julia Zorzanello Byron and Omkar Chandgadkar show how they created team-based personas and aligned various silos of their product team by involving team members during synthesis. Attendees will learn how they can adopt this model to make better decisions with their product teams.
2:05pm-2:45pm (40m) The new fundamentals
Zen and the art of motion in user interfaces
Mike Gadow (Fjord), Russell Wilkins (Uber)
Everyone is talking about transitions and motion in interfaces these days. But how does motion benefit UI? As designers, we face the challenge of communicating how motion should work (and its value) to other stakeholders. Mike Gadow and Russell Wilkins, motion designers turned UI designers, show how they use motion graphics and advocate for motion in user interfaces.
3:45pm-4:25pm (40m) The new fundamentals
Drawing solutions: How to visually communicate for better results
Patti Dobrowolski (Up Your Creative Genius)
Walk into almost any business today, and you’ll see people furiously scribbling their ideas on whiteboards, frosted glass walls, and—the latest trend—erasable table tops. According to the Wall Street Journal, innovators are notorious whiteboard virtuosi. Why not you? In this hands-on session, Patti Dobrowolski shows how easy it is to become the wizard at the whiteboard.
4:35pm-5:15pm (40m) The new fundamentals
Humanist interface: Aesthetics and usability
Eli Schiff (Consultant)
The design community has converged on a principle of austerity in the visual design of graphical user interfaces. Leaving behind the textured, dimensional aesthetic, designs today are superficially simple but ambiguous in use. As designers have reached effective consensus in embracing modern minimalism, it warrants questioning: have we lost something essential by rejecting representational UIs?
1:15pm-1:55pm (40m) Design for a greater good
Understanding cities: Designing for scale
Paul McConnell (Intersection), Mike Clare (Intersection)
In order to design for our cities, we have to evaluate and cater to the needs of many. Catering to a wider audience means adapting to several demographics while maintaining a cohesive vision. Paul McConnell and Mike Clare explore how designers can develop concepts and research strategies to create for a city-scale audience.
2:05pm-2:45pm (40m) The new fundamentals
Give a hoot! Mapping (and caring for) the semantic environment
Jorge Arango (Futuredraft)
To be successful, UX designers must understand the environment we are designing for: one made of words, ideas, rules, roles, and relationships. Jorge Arango introduces the concept of the semantic environment as it has been developed in the field of general semantics and explains how to map the semantic environments that affect your project.
3:45pm-4:25pm (40m) The new fundamentals
Your friendly robot companions: Design for messaging and chat
Ben Brown (Howdy)
Messaging apps and chatrooms are platforms for a new type of application: one that is purely text based. This new type of app requires new processes and techniques and a different set of disciplines than previous apps or websites. Ben Brown delves into how designers are beginning to create these apps and discusses what it will mean for your app, brand, or publication to be all text.
4:35pm-5:15pm (40m) Design and business, Design for a greater good
The difficulties of driving design thinking in a large organization
Ben Terrett (Co-operative Group)
Ben Terrett tells the design story of the UK Government Digital Service (GDS), an organization that has been copied around the world, including in the US and Australia, and explains how user-centered design focused on user needs and delivery can bring about real change and still be respected in the boardroom.
1:15pm-1:55pm (40m) The new fundamentals
From AI to IA: How AI and architecture created contemporary interaction
Molly Steenson (Carnegie Mellon University)
The architecture of digital systems isn't just a metaphor. It developed out of a 50-year collaborative relationship between architects and designers, on one side, and technologists in AI, cybernetics, and computer science, on the other. Molly Steenson traces that history of interaction, tying it to contemporary lessons aimed at designing for a complex world.
2:05pm-2:45pm (40m) The new fundamentals
Design at GoPro: Capturing the physical world to tell your story in a digital space
Vanessa Cho (GoPro), Wesley Yun (GoPro)
Technology like GoPro enables us to capture what life looks like from another point of view and share this moment with others. The software design challenge at GoPro is to create a friction-free sharing experience for users. Vanessa Cho and Wesley Yun walk participants through how GoPro is learning to design for the majority of their users that pride themselves on being the minority.
3:45pm-4:25pm (40m) The new fundamentals
I hear voices: Explorations of multidevice experiences with conversational assistants
karen kaushansky (Zoox)
Multiscreen experiences are powerful; we now divide our time between different devices based on context. At the same time, conversational assistants have evolved to be quite usable. But we’re just beginning to see how one assistant might work across an ecosystem of devices. Karen Kaushansky explores the future of designing with voice across multiple devices.
4:35pm-5:15pm (40m) The new fundamentals
Interaction considerations with virtual and augmented reality technology
Olivia Erickson (Microsoft)
Virtual and augmented reality is expected to be a $120+ billion industry by 2020, and with the dawn of 3D computing comes a need for innovative interactions and experiences. Olivia Erickson covers the challenges of this new paradigm in computing, from the potential for different platforms and input to the need for new ways to interact with our digital world.
1:15pm-1:55pm (40m) Design for a greater good
Incubating sustainability: Fostering collaborative, data-driven design in developing-world contexts
Xiaowei R. Wang (Mapbox)
Data literacy is an increasingly important skill throughout the world. An emerging set of tools provides ways for marginalized groups in the developing world to generate data. Xiaowei Wang gives an overview of the Nomadic Mapping Collective in Ulaanbaatar, Mongolia—a highly novel organizational model that encourages geographic data literacy and ownership in informal city settlements.
2:05pm-2:45pm (40m) Design for a greater good
UX for security: Perils of surveillance, pain of dashboards, and power of design
Ame Elliott (Simply Secure)
User experience designers have an extraordinary opportunity to empower people to take control of their privacy. Ame Elliott shares examples of design for secure experiences and illustrates how UX can make systems more secure by addressing human behavior. Examples are applicable to a range of areas, including personal communication, business transactions, and government and nonprofit projects.
3:45pm-4:25pm (40m)
Session
To be confirmed
4:35pm-5:15pm (40m) Design for a greater good
Designing for evil
Brandon Harris (Gaijin.com)
As more people find community on the Web, designers need to use patterns and principles that protect our users from harassment—or worse. Brandon Harris discusses how our design decisions can make life unpleasant—or even dangerous—for users of community tools. Brandon offers best practices for user safety and describes ways we can provide protection for our users.
1:15pm-1:55pm (40m) Sponsored
How to be human: Balancing the art and science of product design
Maria Giudice (Autodesk), Scott Tong (Pinterest), Bo Lu (Pinterest), James DeAngelis (Pinterest)
At Pinterest, one of our core mantras is “put Pinners first.” But what does that really mean when designing a product? How do you balance your gut, the feedback from your users, and what the numbers say? The Pinterest design team talks about the art and science of product design and explores how to build a product that hits all your aggressive growth goals but still feels human.
3:45pm-4:25pm (40m) Sponsored
Design impact
John Edson (LUNAR)
The acquisition of venerated design firm LUNAR by the consulting giant McKinsey & Company is just the latest tangible indicator of the changes in the design profession we’ve all been feeling.
8:00am-9:00am (1h)
Break: Morning Coffee Service
9:00am-9:10am (10m)
Friday opening welcome
Mary Treseler (O'Reilly Media), Rochelle King (Spotify)
Program chairs Mary Treseler and Rochelle King open the second day of keynotes.
9:10am-9:30am (20m)
Designing the Internet of Things
Carl Bass (Autodesk)
Autodesk CEO Carl Bass talks about designing for our connected future. With sensors embedded all around us, data and design will need to converge to realize the promise of the Internet of Things (IoT). Carl examines the tools, techniques, and trends that will affect how things are made, with a particular focus on the connected products, buildings, and infrastructure hinted at by the IoT.
9:30am-9:40am (10m)
Getting to good
Erika Hall (Mule Design)
What is the world like now? What should it be like? While it's easy to get distracted by surface concerns, Erika Hall explains why we need to see design as the process of getting from "what is" to "what ought to be."
9:40am-10:00am (20m)
The best job in the world
Bob Baxley (Independent)
Design has a “top of the funnel” problem: high school and college students are unaware of the intellectual and economic value of a career in design, despite the fact that design continues to be THE fundamental constraint on most technology companies. Bob Baxley helps you become an ambassador for design by providing the tools to inspire potential students to pursue a career in design.
10:00am-10:05am (5m)
Design salary survey
Roger Magoulas (O'Reilly Media)
Roger Magoulas covers key findings from the recent 2016 Design Salary and Tools Survey.
10:05am-10:25am (20m)
Design, diversity, and the luxury of attention
Danyel Smith (HRDCVR)
We know it’s important as designers to serve a diverse society—to use our creative powers for good. One important step we can take is to change how people of color and people who live in socioeconomic distress are perceived and how they perceive themselves. Danyel Smith explains how HRDCVR is designed to be a luxury magazine true to the diverse society in which we all live.
11:05am-11:25am (20m)
The importance of story
Christian Roman (Pixar Animation Studios)
Christian Roman, a story artist at Pixar Animation Studios with over 20 years' experience in animation, will share insights gained at places like Walt Disney Television and The Simpsons to explore the ways a story can influence and compel an audience.
11:25am-11:55am (30m)
Redesign government: A conversation between Tim O'Reilly and Mike Bracken
Mike Bracken (Co-operative Group), Tim O'Reilly (O'Reilly Media)
Details to come.
12:00pm-1:15pm (1h 15m)
Break: Lunch & Birds of a Feather sessions - Sponsored by Pinterest
6:45am-8:00am (1h 15m) Event
Design Dash
Join us for the inaugural Design Dash: 5K Fun Run and Walk. You don’t have to be a serious runner; we encourage you to go at your own pace and stop to take in views of Alcatraz, the Golden Gate Bridge, and the San Francisco Bay.
10:30am-11:00am (30m)
Break: Morning Break - Sponsored by Spotify
2:45pm-3:45pm (1h)
Break: Afternoon Break - Sponsored by UserTesting