Design the Future
January 19–20, 2016: Training
January 20–22, 2016: Conference
San Francisco, CA
 

Schedule

Festival Pavilion - Main Stage
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1:15pm Panel: Design and venture capital John Maeda (KPCB), Irene Au (Khosla Ventures), Jeff Veen (True Ventures), Dayna Grayson (NEA), Enrique Allen (Designer Fund)
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3:45pm Design’s responsibility: Time well spent Tristan Harris (Google)
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4:35pm Practical creativity Dan Saffer (Saffervescence Inc.)
Southside Theater
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1:15pm Dialogues, not dialogs Alexis Lloyd (The New York Times R&D Lab)
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2:05pm Prototyping for physical and digital products Kathryn McElroy (IBM Watson)
The Chapel
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1:15pm Measuring hard-to-measure things Chrissie Brodigan (GitHub)
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4:35pm Making sentiment surveys practical Judd Antin (Airbnb)
Generals Residence Ballroom
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1:15pm Extreme industrial disruption: Design in highly regulated industries Dan Watson (Satellite Application Catapult)
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2:05pm Money by design Joe Robinson (Circle)
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3:45pm How to discuss design without losing your mind Adam Connor (Mad*Pow)
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4:35pm From design thinking to design driven Suzanne Pellican (Intuit QuickBooks)
Generals Residence Dining
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1:15pm The empathy gap Dan Hon (Code for America)
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2:05pm Codesigning a better shoe-shopping experience with elders Danielle Latman (Lextant), Sapna Singh (The Ohio State University)
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3:45pm How we talk and how machines listen Abi Jones (Google)
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4:35pm Physical + digital: The emergence of smart spaces Darren David (Stimulant), Jennifer Kolstad (HKS)
Fire House
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1:15pm Becoming a great design leader: Lessons from Airbnb, Asana, Dropbox, and IDEO Amanda Linden (Facebook), Katie Dill (Airbnb), Kristen Spilman (Dropbox), Silvia Vergani (IDEO), Melanie Araujo (Front and Center)
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2:05pm Design at scale Doug Powell (IBM), Mirozlav Asis (IBM), Omkar Chandgadkar (IBM Corporation)
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3:45pm Demystifying service design Erik Flowers (Intuit)
8:00am Morning Coffee Service
Room: Festival Pavilion
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9:00am Plenary
Room: Festival Pavilion
Thursday opening welcome Mary Treseler (O'Reilly Media), Rochelle King (Spotify)
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9:05am Plenary
Room: Festival Pavilion
Design for the enterprise: Collaborative creativity Eric Quint (3M)
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9:25am Plenary
Room: Festival Pavilion
A new approach to design thinking Doug Powell (IBM)
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9:35am Plenary
Room: Festival Pavilion
Elegant tools: Why B2B and enterprise design is the next frontier of design impact Margaret Stewart (Facebook)
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9:55am Plenary
Room: Festival Pavilion
Inneract Project: Bringing design to the community Maurice Woods (Inneract Project)
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10:05am Plenary
Room: Festival Pavilion
Design is a process, not an event Robert Brunner (Ammunition)
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11:05am Plenary
Room: Festival Pavilion
Balancing chaos and order when designing for offline and online Katie Dill (Airbnb)
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11:25am Plenary
Room: Festival Pavilion
Breaking the habit: The art of noticing the world around us and making it better Tony Fadell (Nest), Tim O'Reilly (O'Reilly Media)
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5:15pm Event
Room: Festival Pavilion
Exhibit Hall Reception sponsored by Bloomberg LP
12:00pm Lunch & Birds of a Feather sessions - Sponsored by Intuit
Room: Herbst Pavilion
10:30am Morning Break - Sponsored by Adobe
Room: Festival Pavilion / Exhibit Hall
2:45pm Afternoon Break - Sponsored by Google
Room: Festival Pavilion / Exhibit Hall
1:15pm-1:55pm (40m) Design and business
Panel: Design and venture capital
John Maeda (KPCB), Irene Au (Khosla Ventures), Jeff Veen (True Ventures), Dayna Grayson (NEA), Enrique Allen (Designer Fund)
In the past year, we've seen a growing trend of VC firms bringing designers on board as partners. Listen and learn as four designers turned venture capital partners discuss how they approach investment decisions, what life is like as a designer in a VC firm, and what the ingredients are for launching and building a successful company.
2:05pm-2:45pm (40m) Design for a greater good
Making Zero UI: A design framework for invisible interfaces
Andy Goodman (Cortica)
Technology has an unfortunate habit of enslaving us, as anyone ever scolded in a restaurant for scrolling through their Facebook feed understands. But liberation is possible, through thoughtful application of human-centered service design. At Fjord we call it Zero UI. Andy Goodman explores the design framework for Zero UI and the rules for designing invisible interfaces.
3:45pm-4:25pm (40m) Design for a greater good
Design’s responsibility: Time well spent
Tristan Harris (Google)
The attention economy reduces design to a race to the bottom of the brain stem to seduce our psychological instincts. What if we created an "organic movement" for design whose goal was to support humanity? Tristan Harris explores how this movement is possible by emphasizing "time well spent" instead of "time spent," in turn maximizing design's net positive contributions to people's lives.
4:35pm-5:15pm (40m) The new fundamentals
Practical creativity
Dan Saffer (Saffervescence Inc.)
When we think about creativity, it’s usually the creativity of artists and musicians, novelists and poets. That is, people who create to express. But there’s another kind of creativity: that of designers and craftsmen, scientists and engineers. Those who create to solve problems or to invent.
1:15pm-1:55pm (40m) Design for a greater good
Dialogues, not dialogs
Alexis Lloyd (The New York Times R&D Lab)
As computational systems play an ever more pervasive role in our lives, the design of those systems becomes increasingly important in terms of our ability to have satisfying and expressive experiences. Alexis Lloyd explores some new paradigms for designing systems that can collaborate better with people, becoming conversational and leaving room for human interpretation.
2:05pm-2:45pm (40m) The new fundamentals
Prototyping for physical and digital products
Kathryn McElroy (IBM Watson)
Prototyping is now a necessary skill in all areas of design. Kathryn McElroy explores current approaches to prototyping for both physical products and digital software and outlines multiple prototyping methods that you can immediately apply, from high-level best practices to an understanding of the basics of user testing those prototypes to gain the best insights for your product.
3:45pm-4:25pm (40m) The new fundamentals
Direct manipulation is broken: Why the IoT asks consumers to think like programmers and the UX challenges this creates
Claire Rowland (Independent)
Claire Rowland examines how the IoT breaks direct manipulation, the UX convention underpinning most successful consumer interfaces. This creates significant UX challenges. Claire explores how using the IoT is conceptually similar to programming and why that proves a challenge to many consumers.
4:35pm-5:15pm (40m) The new fundamentals
Understanding industrial design: Principles for UX and interaction design
Simon King (CMU Design Center)
As computation and network connectivity extend beyond the screen into products and environments, interaction designers find themselves addressing new UX challenges in the physical world. Although the context is new, much can be learned from long-standing principles of industrial design. Simon King highlights relevant examples and their applications to the IoT context.
1:15pm-1:55pm (40m) The new fundamentals
Measuring hard-to-measure things
Chrissie Brodigan (GitHub)
GitHub has an abundance of quantitative data about what people are doing. Over the past two years, it has built a practice of qualitative research dedicated to uncovering the why. Qualitative research surfaces blind spots with product and customers and has changed the way GitHub ships features. Using three examples, Chrissie Brodigan shares how GitHub rolls features out as controlled experiments.
2:05pm-2:45pm (40m) Design for a greater good
When the cloud decides: Designing for predictive machine learning for the IoT
Mike Kuniavsky (PARC)
Mike Kuniavsky outlines the challenges of creating embedded intelligent systems and offers UX design approaches for addressing these challenges.
3:45pm-4:25pm (40m) The new fundamentals
The many minds of the maker: The programmer's mental model and the coding designer
Livia Labate (NPR/OpenNews)
Design practitioners are beginning to understand the practical utility of writing code as a way to make design happen, but the obstacles to skill building are a significant barrier to entry and require designers to reframe how they think about work (and their own learning). Livia Labate offers guidance on how to navigate these challenges.
4:35pm-5:15pm (40m) The new fundamentals
Making sentiment surveys practical
Judd Antin (Airbnb)
Companies today routinely use behavioral metrics for tactical and strategic decision-making at scale. Effective use of sentiment survey data—information about users' attitudes, values, and beliefs—is more challenging. Judd Antin shares tested best practices and examples of how to make sentiment data useful for every stage of product design and evaluation.
1:15pm-1:55pm (40m) Design and business
Extreme industrial disruption: Design in highly regulated industries
Dan Watson (Satellite Application Catapult)
Regulation is often seen as constraining innovation, but far from being intimidated, designers should be encouraged to bring their skills and processes to bear, seeing regulation more as specification. Dan Watson explains why designers have an exciting opportunity to redefine regulatory boundaries through cross-disciplinary facilitation, prototyping, and communication, among other skills.
2:05pm-2:45pm (40m) Design and business
Money by design
Joe Robinson (Circle)
Thoughtful design and emerging technologies are changing the ways we interact with our money. With the advent of automated savings, hidden payments, robo-advisors, and blockchains, personal finance is changing more rapidly than ever before. Joe Robinson explores new trends in the design of personal financial services, how interactions with money are changing, and what to expect in the future.
3:45pm-4:25pm (40m) The new fundamentals
How to discuss design without losing your mind
Adam Connor (Mad*Pow)
Real critique has become a lost skill. Critique is intended to help teams strengthen their designs, products, and services, not allow individual members to assert authority or push agendas under the guise of “feedback.” Adam Connor and Aaron Irizarry discuss what critique really is and explain how to give it, get it, and use it to improve your team’s designs, communication, and collaboration.
4:35pm-5:15pm (40m) Design and business
From design thinking to design driven
Suzanne Pellican (Intuit QuickBooks)
Suzanne Pellican explains how Intuit went from the "Best Run, No Growth Company in the Valley" to a "30-Year-Old Startup" by becoming design driven.
1:15pm-1:55pm (40m) The new fundamentals
The empathy gap
Dan Hon (Code for America)
Empathy is a real business value, and companies ignore it at their peril. Today, we aim to design products and services that genuinely meet real user needs, a new emphasis that relies on understanding and empathizing with users. In this new world, the companies that don't do so stick out like a sore thumb. Dan Hon explains how you can start building a culture of empathy in your organization today.
2:05pm-2:45pm (40m) Design for a greater good
Codesigning a better shoe-shopping experience with elders
Danielle Latman (Lextant), Sapna Singh (The Ohio State University)
Through a design studio at the Ohio State University, a team of graduate design, business, and occupational therapy students worked with a group of five residents at a senior living facility to codesign a new shoe-shopping experience. Danielle Latman and Sapna Singh present a case study of this process that explores user experience and design in collaboration with users.
3:45pm-4:25pm (40m) The new fundamentals
How we talk and how machines listen
Abi Jones (Google)
Abi Jones compares human-to-human and human-computer conversation and interaction to explain how their differences impact system design. Learn what makes for great human-computer speech interaction from the first turn to the last, how computers interpret speech, and why it’s more enjoyable and addictive to talk to a 1960s chatbot than any intelligent assistant available today.
4:35pm-5:15pm (40m) Design and business
Physical + digital: The emergence of smart spaces
Darren David (Stimulant), Jennifer Kolstad (HKS)
The intersection of physical and virtual space creates some of the most profound design challenges of our time but also creates tremendous opportunities. Darren David and Jen Kolstad discuss how merging the physical and digital in architecture can heighten people’s engagement with social space, energize relationships with each other, and add tangible value to projects.
1:15pm-1:55pm (40m) Sponsored
Becoming a great design leader: Lessons from Airbnb, Asana, Dropbox, and IDEO
Amanda Linden (Facebook), Katie Dill (Airbnb), Kristen Spilman (Dropbox), Silvia Vergani (IDEO), Melanie Araujo (Front and Center)
What skills should a designer who wants to eventually manage and lead their own great design teams be developing right now? How do these differ from the skills that landed you your current design dream job? Join design leaders from Asana, Airbnb, Dropbox, and IDEO for a candid discussion about the designer's career journey.
2:05pm-2:45pm (40m) Sponsored
Design at scale
Doug Powell (IBM), Mirozlav Asis (IBM), Omkar Chandgadkar (IBM Corporation)
Join IBM design principal Doug Powell and IBM UX designer Omkar Chandgadkar in this wide-ranging discussion of the challenges, complexities, and surprising rewards of designing at scale.
3:45pm-4:25pm (40m) Sponsored
Demystifying service design
Erik Flowers (Intuit)
Service design is a growing focus, and businesses large and small are trying to integrate it into both their design practice and business culture. Erik Flowers discusses building service design capacity at Intuit, blending the story of how it was implemented with practical insights into what has succeeded, what has failed, and how the company has grown along the way.
8:00am-9:00am (1h)
Break: Morning Coffee Service
9:00am-9:05am (5m)
Thursday opening welcome
Mary Treseler (O'Reilly Media), Rochelle King (Spotify)
Program chairs Mary Treseler and Rochelle King open the first day of keynotes.
9:05am-9:25am (20m)
Design for the enterprise: Collaborative creativity
Eric Quint (3M)
We know design can deliver competitive advantage, but how can we harness collaborative creativity to take this one step further, driving value, stimulating growth, and igniting change? Eric Quint, 3M's chief design officer, answers this question, underscoring the design imperative to inspire leadership and transform customer experience with an eye on the future.
9:25am-9:35am (10m) Sponsored
A new approach to design thinking
Doug Powell (IBM)
In 2013, IBM, one of the world’s largest technology companies, set the mission to create a sustainable culture of design. The goal: bring a human-centered focus to thousands of product and service experiences. Doug Powell offers a look at how this 350,000-employee company implemented Design Thinking and is addressing the needs of their users to deliver outcomes with speed and at scale.
9:35am-9:55am (20m)
Elegant tools: Why B2B and enterprise design is the next frontier of design impact
Margaret Stewart (Facebook)
Margaret Stewart imparts four key principles for designing quality business products and explains why designing elegant tools may be the highest-impact opportunity that exists for designers today.
9:55am-10:05am (10m)
Inneract Project: Bringing design to the community
Maurice Woods (Inneract Project)
Traditional K–12 education offers most underserved students of color little to no access to design training. Inneract Project is set to change this by providing programming that exposes youth and their communities to various fields in design. Maurice Woods outlines Inneract Project, demonstrating the benefits of design education for students as well as the field itself.
10:05am-10:25am (20m)
Design is a process, not an event
Robert Brunner (Ammunition)
If creating great design were easy, everyone would do it. The reality is that successful design takes an incredible commitment across an organization. So how do you embed great design practice in your culture? Robert Brunner, founder and partner at renowned design studio Ammunition, shares his experience creating meaningful products and services for Fortune 500 companies and startups alike.
11:05am-11:25am (20m)
Balancing chaos and order when designing for offline and online
Katie Dill (Airbnb)
Design is changing at a rapid clip—the next generation of companies are not just looking at how to give the pixels polish but focusing on creating and curating an amazing experience in the real world. Katie Dill demonstrates how to design for a multifaceted journey over time, how to identify when to own the experience and when to enable it, and how to build a team for depth and breadth.
11:25am-11:55am (30m)
Breaking the habit: The art of noticing the world around us and making it better
Tony Fadell (Nest), Tim O'Reilly (O'Reilly Media)
Details to come.
5:15pm-6:15pm (1h) Event
Exhibit Hall Reception sponsored by Bloomberg LP
Join us in the Exhibit Hall to mingle with other conference participants in a social setting. Enjoy a drink (or two) while networking and checking out cool tools, innovations, and influencers in the wide world of design. This event is open to all attendees, sponsors, and exhibitors.
12:00pm-1:15pm (1h 15m)
Break: Lunch & Birds of a Feather sessions - Sponsored by Intuit
10:30am-11:00am (30m)
Break: Morning Break - Sponsored by Adobe
2:45pm-3:45pm (1h)
Break: Afternoon Break - Sponsored by Google