Design the Future
January 19–20, 2016: Training
January 20–22, 2016: Conference
San Francisco, CA

Practical creativity

Dan Saffer (Saffervescence Inc.)
4:35pm Thursday, 01/21/2016
The new fundamentals
Location: Festival Pavilion - Main Stage
Average rating: ****.
(4.47, 17 ratings)

When we think about creativity, it’s usually the creativity of artists and musicians, novelists and poets. That is, people who create to express. But there’s another kind of creativity: that of designers and craftsmen, scientists and engineers. Those who create to solve problems or to invent. While these two modes of creativity aren’t exclusive, this second type of creativity, what I’m calling Practical Creativity, is defined by constraints that aren’t of one’s own making and are usually solved by putting together disparate pieces into a new, unique whole. This talk focuses on what you can do to increase your practical creativity through the deliberate practice of finding and gathering those pieces and the methods for fitting them together. We’ll look at everyday practices and methods to boost creativity, as well as how to overcome the (infinite) number of things that seem to inhibit creativity.

Photo of Dan Saffer

Dan Saffer

Saffervescence Inc.

For 20 years, Dan Saffer has been designing everything from apps to robots and everything in between. Dan is the author of four acclaimed books on design, including his latest, Microinteractions, which Scott Berkun called “the best design book in years.” He speaks and teaches workshops on design around the world. In 2008, he coined the term “topless meeting” (for a meeting without laptops), which was a finalist for Oxford Dictionary’s word of the year and Time magazine’s #10 buzzword of 2008.