Design the Future
January 19–20, 2016: Training
January 20–22, 2016: Conference
San Francisco, CA

Design impact

John Edson (LUNAR)
3:45pm Friday, 01/22/2016
Location: Fire House
Average rating: ****.
(4.00, 3 ratings)

The acquisition of venerated design firm LUNAR by the consulting giant McKinsey & Company is just the latest tangible indicator of the changes in the design profession we’ve all been feeling. What was behind McKinsey’s desire to add design to their arsenal, and how does design drive measurable business impact? What does this new partnership mean for the creative team at LUNAR, and how is it playing out in practice? John Edson, president of LUNAR, addresses these questions and takes a closer look at what’s to come.

This Session is Sponsored by LUNAR

Photo of John Edson

John Edson


John Edson is president of LUNAR, the global product design and development firm founded in Silicon Valley over 30 years ago. In May 2015, LUNAR was acquired by McKinsey & Company, creating a groundbreaking proposition for the integration of business strategy and design. John’s focus is helping clients deliver impact through the creation of beautiful, ingenious, and delightful products and services. He is an adjunct lecturer at Stanford University and a regular contributor to Fast Company, covering issues at the intersection of business, technology, and design. In 2012, John wrote Design Like Apple, which exposes seven ways that any company can become a market leader through creative transformation.