Design the Future
January 19–20, 2016: Training
January 20–22, 2016: Conference
San Francisco, CA

Design at scale

Doug Powell (IBM), Mirozlav Asis (IBM), Omkar Chandgadkar (IBM Corporation)
2:05pm Thursday, 01/21/2016
Location: Fire House
Average rating: ***..
(3.50, 6 ratings)

How does design-driven change happen in a 100 year old technology company? How do designers, engineers and business leaders align around a common mission with a focus on users? How do multidisciplinary teams collaborate when they are not working in the same location (or even on the same continent)? How does all of this result in awesome user experiences and market outcomes?

Join IBM design principal Doug Powell and IBM UX designer Omkar Chandgadkar as they answer these questions in a wide-ranging discussion of the challenges, complexities, and surprising rewards of designing at scale.

IBM is on a mission to create a sustainable culture of design and to bring a human-centered focus to thousands of product and service experiences. IBM Design is the new design organization based in Austin, Texas, where designers, engineers, and business leaders collaborate to help create a new way of working that will impact humanity in ways that matter and endure. When complete, this transformation will make IBM the largest product design organization in the world.

This session is sponsored by IBM.

Photo of Doug Powell

Doug Powell


Doug Powell is a distinguished designer at IBM, directing the program to scale design and design thinking across the global tech company. A designer with more than 25 years of experience in a wide range of design disciplines, Doug is a lecturer, commentator, and thought leader on design issues and has presented at a variety of national conferences and forums, including the 2015 Beirut Design Week in Lebanon, the 2015 Offset design conference in Dublin, Ireland, the 2011 Mayo Clinic Transform Conference, and the podcast Design of Business/Business of Design. He was a recipient of the 2014 Distinguished Alumni Award from the Sam Fox School of Design at Washington University in St. Louis and the 2014 Fellow Award from AIGA Minnesota. Between 2011 and 2013, Doug served as the national president of AIGA, the professional association for design and the largest and oldest design organization in the world.

Mirozlav Asis


Photo of Omkar Chandgadkar

Omkar Chandgadkar

IBM Corporation

Omkar Chandgadkar is an experience designer at IBM with a background in computer engineering and information science who is on a mission to improve the user experience in developer’s tools. His work is inspired by the philosophy that designers are facilitators who enable their team to create better experiences by analyzing different perspectives.