Design the Future
January 19–20, 2016: Training
January 20–22, 2016: Conference
San Francisco, CA

Getting to good

Erika Hall (Mule Design)
9:30am Friday, 01/22/2016
Location: Festival Pavilion
Average rating: ****.
(4.35, 31 ratings)
Slides:   1-PDF 

What is the world like now? What should it be like? While it’s easy to get distracted by surface concerns, Erika Hall explains why we need to see design as the process of getting from “what is” to “what ought to be.”

Photo of Erika Hall

Erika Hall

Mule Design

Erika Hall is the cofounder and director of strategy at Mule Design Studio in San Francisco, where she leads the research and information design practices. She is a natural problem solver with 20 years of experience in interactive strategy, technology, and design across a wide variety of industries. Recent clients include the Audubon Society, the Seattle Times, and the San Francisco Opera. She is also the author of Just Enough Research from A Book Apart.