Design the Future
January 19–20, 2016: Training
January 20–22, 2016: Conference
San Francisco, CA

Design is a process, not an event

Robert Brunner (Ammunition)
10:05am Thursday, 01/21/2016
Location: Festival Pavilion
Average rating: ***..
(3.64, 39 ratings)
Slides:   1-PDF 

If creating great design were easy, everyone would do it. The reality is that successful design takes an incredible commitment across an organization. The goal of developing good design needs to be embedded in everything the organization does, and accomplishing it is not just the job of the designer. It needs to be everybody’s job across the experience supply chain and requires vision, diligence, and discipline. So how do you embed great design practice in your culture? Robert Brunner, founder and partner at renowned design studio Ammunition, shares his experience creating meaningful products and services for Fortune 500 companies and startups alike.

Photo of Robert Brunner

Robert Brunner


Robert Brunner founded San Francisco-based design studio Ammunition in 2007 to communicate ideas through products, brands, and their surrounding experiences. His work as an industrial designer has spawned numerous brand-defining designs over the past three decades for clients including Adobe, Beats by Dr. Dre, Barnes & Noble, Polaroid, Square, and Williams-Sonoma, among others.

Prior to founding Ammunition, Robert was a partner at Pentagram and led strategic brand consulting and industrial design programs for Fortune 500 companies. He was the director of industrial design for Apple, where he established its pioneering internal corporate design organization, Apple IDg. As chief designer for Beats by Dr. Dre, he helped the company become the top consumer audio brand in the world. Robert is also a cofounder of design consultancy LUNAR. In addition to his leadership role at Ammunition, Robert serves as chief designer for Leeo, a new company that is working to redefine the relationship people have with their homes.

Robert was named one of Fast Company’s “Most Creative People in Business,” and his work is included in the permanent design collections of the MoMA in both New York and San Francisco. He is the coauthor of the book Do You Matter? How Great Design Will Make People Love Your Company.