Design the Future
January 19–20, 2016: Training
January 20–22, 2016: Conference
San Francisco, CA

Elegant tools: Why B2B and enterprise design is the next frontier of design impact

Margaret Stewart (Facebook)
9:35am Thursday, 01/21/2016
Location: Festival Pavilion
Average rating: ****.
(4.23, 52 ratings)
Slides:   1-PDF 

As a design community, we talk a lot about the design of widely used consumer products, as we should; they directly impact the lives of millions of people. But what about enterprise and b2b products? They are used by far fewer people, but their use ultimately impacts the lives of billions through complex ecosystems and industries like advertising, healthcare, education, and government. Margaret Stewart shares four key principles for designing quality business products and explains why designing elegant tools may be the highest-impact opportunity that exists for designers today.

Photo of Margaret Stewart

Margaret Stewart


Margaret Gould Stewart currently serves as VP of Product Design at Facebook, where she leads Business Design for Facebook, creating tools that allow businesses to make meaningful connections with people all around the world. She previously served as Director of User Experience at YouTube and prior to that led Search and Consumer Products UX at Google. Over the course of her career, Margaret has led the design teams for 5 top 10 most visited websites in the world (,,,, She is a regular speaker at conferences like TED and AIGA, has served on the National Design Awards jury, and publishes her thoughts on design and leadership on Medium and her blog, Fountly.