Design has never been more important. We know that design can help transform digital services and deliver real value, but too often designers don’t get heard in the boardroom. Ben Terrett tells the design story of the UK Government Digital Service (GDS), an organization that has been copied around the world, including in the US and Australia, and explains how user-centered design focused on user needs and delivery can bring about real change and still be respected in the boardroom.
Ben is Group Design Director at the Co-operative Group working to re-create the Co-op for a digital era, and demonstrate a different way of doing business for an increasingly connected community.
Ben is also a partner of Public Digital a consultancy which helps transform non-UK Governments and large organisations.
He joined the Cabinet Office when GDS was set up to deliver the recommendations in Martha Lane Fox’s “Digital by Default” report. Prior to that he was Design Director at Wieden + Kennedy, the advertising agency.
A video of Ben’s talk at the RSA ‘From Persuasion to Usability – Design Meets the Internet’ is below and here is an interview about design with Ben on Peter Day’s World of Business.
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