The design sprint is a 5-day process for answering critical business questions by designing, prototyping, and testing ideas with customers. Developed at Google Ventures, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.
Braden Kowitz discusses how designers can shortcut the usual endless-debate cycle and compress months of time into a single week. The sprint gives companies a superpower: the ability to build and test nearly any idea in just 40 hours. Instead of waiting to launch a minimal product to understand if an idea is any good, teams get great data from a prototype.
Braden will draw upon the over 100 sprints he has overseen to discuss the Google Ventures design sprint process through concrete examples of startups ranging from coffee to oncology to enterprise communications and everything in between.
Braden Kowitz is a product designer, prototyper, and storyteller. At Google Ventures, he advises startups on UX design and product development. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends.
Braden started his career building virtual reality simulators at the Beckman Institute and interactive visualizations at Lucent Technologies. Braden studied computer science at the University of Illinois at Urbana-Champaign and human-computer interaction at Carnegie Mellon University.
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