Design the Future
January 19–20, 2016: Training
January 20–22, 2016: Conference
San Francisco, CA

About O'Reilly Design

Why attend | What you'll experience | Who should attend | Conference leadership | Program committee

The O’Reilly Design Conference is where interaction designers, UX designers, user researchers, product designers, product managers, and entrepreneurs will explore new ways design will shape the future. This three-day conference is a deep-immersion experience focused on providing designers with the full stack of skills they need to remain competitive and create the next generation of products and services.

Why you should attend

Designers, innovators, leaders, and practitioners will come together at the O’Reilly Design Conference to explore the future of their field, their role in the world of business, the impact of technology, and their potential to influence society. If you plan to shape the future through design, you want to be there.

  • Sharpen your skill set with the new fundamentals—tools and techniques you need to stay on top of your game.
  • Gain a better understanding of business principles so that you provide value at the start of every project.
  • Learn how to be a champion for design thinking within your organization.
  • Discover training, hiring, and career opportunities for design professionals.
  • Meet face-to-face with other innovators and thought leaders.

Experience the O'Reilly Design Conference

The O’Reilly Design Conference delivers the nuts-and-bolts foundations for sharpening your skills—the latest tools, techniques, and technologies you need to create innovative products and service—alongside forward-looking insights and inspiration.

At the O'Reilly Design Conference, you'll find:

  • Two days of inspiring keynotes and intensely practical, information-rich sessions exploring the latest advances, case studies, and best practices
  • In-depth training courses and workshops on critical topics
  • A sponsor pavilion with key players and the latest technologies
  • A vibrant "hallway track" for attendees, speakers, journalists, and vendors to debate and discuss important issues
  • Plenty of events and opportunities to meet other business leaders, designers, product managers, and entrepreneurs

Who should attend

O’Reilly conferences attract the best minds in their respective fields. At the O’Reilly Design Conference you’ll find yourself in a gathering of:

  • UX designers
  • Product designers
  • Interaction designers
  • UI designers
  • Information architects
  • Industrial designers
  • Product managers
  • Project managers
  • Usability experts
  • User researchers
  • Web designers
  • Mobile designers
  • Entrepreneurs

Need help convincing your manager? We've got you covered.

Program Chairs

Mary Treseler, O'Reilly Media -- Director of Strategic Content, Design

Mary Treseler is Director of Strategic Content at O'Reilly Media, Inc. She acquires, curates, and edits design content, when not writing about it herself. Her experience with design-related topics includes editing Lean UX and Designing Interfaces, as well as launching The Lean Series with Eric Ries. Mary has more than 20 years of experience working in technology publishing; her introduction to the design discipline began in 1993 with Jakob Nielsen's Usability Engineering. A Boston native, Mary lives by the ocean in South Dartmouth, MA.

Rochelle King, Spotify -- Global VP of Design and UX

Rochelle King is VP of Data, Insights and Design at Spotify where she manages the teams that are responsible for analytics, user research and designing the product experience at Spotify. She is also working on the book “Designing with Data”. Prior to Spotify, Rochelle was VP of User Experience and Product Services at Netflix where she managed the Design, Enhanced Content, Content Marketing and Localization teams at Netflix.

Program committee

Cindy Alvarez (Microsoft)Cindy Alvarez (Microsoft) is the author of Lean Customer Development: Building Products Your Customers Will Buy, and Director of User Experience for Yammer (a Microsoft company). She has over a dozen years' experience leading design, product management, user research, and customer development for startups, and is currently using that background to drive intrapreneurial change within Microsoft. She tweets as @cindyalvarez.

Gretchen Anderson (Independent)Gretchen Anderson (Independent) Gretchen Anderson spent the first part of her career in design consulting for firms like frog design, Cooper, and LUNAR. Most recently, as the VP of product and program for GreatSchools, she oversaw design, content development, product management, and engineering. Gretchen loves the challenge of helping create a culture of design within organizations, not just their products.

Jorge Arango (Futuredraft)Jorge Arango (Futuredraft) is an information architect with 20 years of experience designing digital products and services. He's a partner in Futuredraft, a digital design agency based in Oakland, CA. Jorge has served the global UX community as president and director of the Information Architecture Institute and as managing editor of Boxes and Arrows magazine. He is also one of the co-authors of the upcoming fourth edition of Information Architecture for the World Wide Web, aka the “polar bear book.”

Leah Buley (Forrester)Leah Buley (Forrester) is the author of the book The User Experience Team of One and a principal analyst at Forrester Research, where she does research into the evolving role of user experience as a strategic asset to companies. Prior to Forrester, Leah was a design strategist at Intuit, and a lead experience designer at Adaptive Path, working for clients in financial services, media, consumer products, and the non-profit world. She writes and speaks regularly on tactics for inviting colleagues and skeptics into the human-centered design process.

Martin Charlier (raincloud)Martin Charlier (raincloud) is an independent design consultant based in London and a cofounder of Rain Cloud, a project exploring new interaction models for connected products. Martin is a strategic designer with experience across new media art, industrial design, interaction design, and service design. His speculative design work has been awarded by the Royal Society of Arts, and he is a fellow of the organization. He has previously worked at innovation firm Frog Design, cutting-edge art collective Random International, and digital service design consultancy Fjord. He tweets as @marcharlier.

Adam Connor (MadPow)Adam Connor (MadPow), co-author of Discussing Design: Improving Communication and Collaboration Through Critique, is a designer and illustrator based in Western Massachusetts. As VP of Organizational Design at Mad*Pow, Adam combines his background in experience design, computer science, illustration and film to help teams design products and services as well as rethink their organizational structures, processes and culture to improve their ability to create and collaborate effectively.

Elizabeth Goodman (United States Government)Elizabeth Goodman (United States Government) investigates the possibilities and perils of emerging technologies in her design, research, and writing. Her 2014 PhD from UC Berkeley's School of Information focused on human-computer interaction and design practice for novel technologies, and was supported by National Science Foundation and Intel fellowships. In 2013 she authored the second edition of Observing the User Experience, a widely-used handbook of design research methods. Her work has taken her from exploratory research and design teams at Intel, Yahoo!, and Fuji-Xerox to her current position with 18F, a service and product design group within the US government aimed at making federal agencies more efficient, more transparent, more accessible, and more accountable to the people they serve. Elizabeth speaks widely on the design of mobile and pervasive computing systems at conferences, schools, and businesses. She lives in San Francisco with her husband and two children. She tweets as @egoodman.

Andy Goodman (Fjord)Andy Goodman is a futurist. He’s been a digital native since 1994, when he wrote a documentary called “Secrets of the Internet.” After many years in the games, interactive TV and mobile industries Andy lead Fjord in the US. Here he helped some of the world’s biggest brands transform their businesses through design innovation. The earliest mark he made was the creation of the first iTV services in the UK with Sky Interactive where he was Head of Design. On the back of this success Andy moved to the games industry where he oversaw the development of pan-European cross-platform games services which broke new ground in quality and technical ambition, Andy was responsible for managing large scale complex projects with multiple stakeholders from the TV and Digital industries and for delivering services that were profitable and exceeded customer expectation. Since 2004 Andy has specialized in Mobile and cross-platform convergent services, working on strategic projects for companies such as Telefonica, Ericsson, Vodafone, Orange, Nokia and Samsung. As is one of the pioneers of the Service Design industry, he is forever looking beyond the interface to create service experiences that shape the world in which people are beginning to live. Andy is a frequent speaker at global conferences and events including SxSW, Interaction13, TED Talent Search, TEDx Madrid, and Mobile 2.0. and his writing on emerging technology has been published in numerous magazines and books.

Dayna Grayson (NEA)Dayna Grayson (NEA) joined NEA in 2012 and focuses on investments in both consumer and business services including on demand services, SaaS (software-as-a-service), vertical eCommerce, productivity software, and consumer applications. She is a Director of OnShape, Fiftythree, Pocket, APX Labs, and Framebridge. Dayna is the founder of the NEA Studio, a program to mentor designer entrepreneurs, and she runs NEA’s seed investing efforts. Prior to NEA, Dayna was an investor at North Bridge Venture Partners. She started her career as a product designer, and she has a BS from the University of Virginia in Systems Engineering and an MBA from Harvard Business School.

Aaron Irizarry (NASDAQ)Aaron Irizarry, (NASDAQ) known in luchadore circles as El Cubano Magnifico, is Director of User Experience for Nasdaq Product Design and has been building online products for startups and large corporations for over 10 years. Aaron is also a public speaker and consults with companies providing design studio and collaborative critique workshops to help their product teams and stakeholders/managers improve the discussion around product design.

Mike Kuniavsky (PARC)Mike Kuniavsky (PARC) leads user experience design in the Innovation Services Group at PARC, a Xerox company. A 20-year veteran of digital product development, he designs products, business processes, and services at the leading edge of technological change. Prior to PARC, Mike co-founded several successful UX-centered companies, including ThingM, which designs and manufactures ubiquitous computing and Internet of Things products, and Adaptive Path, a well-known design consultancy. He has worked with top technology companies–such as Samsung, Sony, Nokia, Whirlpool, and Qualcomm–to design new products, guide product strategy, and create user-centered design and development cultures. Mike is the author of Observing the User Experience: A Practitioner’s Guide to User Research and Smart Things: Ubiquitous Computing User Experience Design.

Peter Morville (Semantic Studios)Peter Morville (Semantic Studios) is a pioneer of the fields of information architecture and user experience. His best-selling books include Information Architecture for the World Wide Web, Ambient Findability, Search Patterns and Intertwingled. He advises such clients as AT&T, Cisco, Harvard, IBM, Macy’s, the Library of Congress, and the National Cancer Institute. His work has been covered by Business Week, The Economist, NPR, and The Wall Street Journal. Peter lives in Ann Arbor, Michigan with his wife, two daughters, and a dog named Knowsy.

Leisa Reicheldt (Government Digital Service)Leisa Reicheldt (Government Digital Service) leads a great team of researchers who work within agile, multidisciplinary teams to create continuous connection between the British government and its citizens as it transforms to design digital services that people prefer to use. She has a background in User Centred Design, Design Research and Information Architecture combined with a passion for making these practices more accessible and more successful for companies with limited time or resources, and for those who work using agile or lean methods. Leisa is a regular speaker and workshop-giver and has spoken at conferences including London IA, UX London, dConstruct, Drupalcon, EuroIA, Future of Web Apps, Web 2.0 Expo, Next, Interesting, GUADEC, Interaction, and Reboot. She has mentored at Seedcamp and coordinates the London UX Bookclub.

David Rose (MIT)David Rose (MIT) is an award-winning entrepreneur, author, and instructor at the MIT Media Lab. His research focuses on making the physical environment an interface to digital information. David is the CEO at Ditto Labs an image-recognition software platform which scours social media photos to find brands and products. His new book, Enchanted Objects, focuses on the future of the internet of things, and how these technologies will impact the ways we live and work. Prior to Ditto, David founded and was CEO at Vitality, a company that reinvented medication packaging now distributed by CVS, Walgreens, and Express Scripts. He founded Ambient Devices, which pioneered glanceable technology: embedding internet information in everyday objects like lamps, mirrors, and umbrellas. David holds patents for photo sharing, interactive TV, ambient information displays, and medical devices. His work has been featured at the MoMA, covered in The New York Times, WIRED, The Economist, and parodied on the Colbert Report.

Claire Rowland (Independent)Claire Rowland (Independent) is an independent UX design, research, and product strategy consultant working on Internet of Things products and services for mainstream consumers. She is the lead author of Designing Connected Products: UX for the Consumer Internet of Things, published by O'Reilly. She has a particular interest in the use of technology in mundane, everyday activities. Previously, she worked on energy management and home automation services as the service design manager for, a connected home platform provider. Prior to this, she was Head of Research for the London studio of design consultancy Fjord, where she led Fjord's involvement in the Smarcos EU consortium researching the interusability of interconnected embedded devices and services. She has worked in UX design and research for mobile, multiplatform and web services since 1997.

Dan Saffer (Jawbone)Dan Saffer (Jawbone) son of a plumber and a psychologist, Dan feels the interaction design he does is a little bit of both. Since 1995, he’s designed everything from websites to consumer electronics to robots. He feels that design isn’t only about problem solving, but about creating a better, more humane, future. Dan’s insightful, thoughtful approach to design has been captured in the three books he’s written: Microinteractions, Designing for Interaction, Designing Gestural Interfaces, and Designing Devices.

Margaret Stewart (Facebook)Margaret Stewart (Facebook) currently serves as Director of Product Design at Facebook. She previously served as Director of User Experience at YouTube. Prior to that, she spent two years leading Search and Consumer Products UX at Google. Over the course of her career, Margaret has led the design teams for 5 top 10 most visited websites in the world. (note:,,,,…now leading the Ads design team for

Nikki Sylianteng (Independent)Nikki Sylianteng (Independent) is an interaction designer and creator of guerrilla parking sign redesign project To Park or Not to Park? and documentary-slash-psychological experiment eating carefully. She also teaches and advises at Orbital, a space in the Lower East Side that brings together independent creators interested in changing power structures. Her work has been covered in The Atlantic, NPR, Wired, and Fast Company among others. Nikki is an alumni of the MFA Interaction Design program at the School of Visual Arts, and previously held design roles at Memorial Sloan Kettering Cancer Center’s Innovation Lab, Adaptive Path, and Clive Wilkinson Architects.

Jeff Veen (True Ventures)Jeff Veen (True Ventures) is a Design Partner at True Ventures, where he spends his time helping companies create better products. He does this as an advisor, as well, for companies like, Medium, and WordPress. Previously, he was VP of Design at Adobe after they acquired Typekit, the company he co-founded and ran as CEO. Jeff was also one of the founding partners of the user experience consulting group Adaptive Path. While there, he lead Measure Map, which was acquired by Google. During his time at Google, he redesigned Google Analytics and lead the UX team for Google's apps. Much earlier, he was part of the founding web team at Wired Magazine, where he helped build HotWired, Web Monkey, Wired News, and many other sites. During that time, he authored two books, "HotWired Style" and "The Art and Science of Web Design."

Khoi Vinh (Adobe)Khoi Vinh (Adobe) a designer, writer, and serial entrepreneur. He is currently a Principal Designer at Adobe working on a new generation of creativity software. Previously, he was co-founder and CEO of Mixel, a groundbreaking mobile startup, and digital design director for The New York Times. He writes a widely read blog on design and technology at and lives in Brooklyn, NY with his family.