If you aren’t shipping product regularly, you are dying. People often get in an endless cycle of iterating their product without actually shipping it to customers. Many times this is because of a culture of perfection but shipping product to customers is like oxygen for product and engineering teams. Learn how to create a culture of shipping without compromising your company values.
Hiten Shah is the founder of KISSmetrics, which uses data to help online businesses make better business decisions. A recognized authority on data-driven marketing and entrepreneurship, he founded marketing consultancy ACS and Crazy Egg, an analytics tool that visualizes users’ experience on a website. Now with KISSmetrics he is building a data driven solution for to help online businesses make better business decisions. Hiten advises a variety of startups, including iSocket,LaunchRock, Lolapps, Recurly,SlideShare, SocializedHR and Sponge.
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