In this fireside chat, Justin Herz and Fiaz Mohammed discuss how artificial intelligence can improve content discovery and monetization. AI has assisted Warner Bros. with better predictions of ticket sales, distribution forecasting, and hypersegmentation of their audience and created more efficient and compelling marketing assets. In collaboration with Intel AI technologies, Warner Bros. is just scratching the surface of what’s possible.
Fiaz Mohamed leads business development for the Artificial Intelligence Products Group at Intel. In his role, Fiaz works with Fortune 500 organizations to help deploy AI solutions at scale. Fiaz has previously held senior sales, marketing, and business development roles at several successful enterprise software companies and also advised clients in the technology sector on growth and go-to-market strategy as a management consultant at McKinsey & Company.
Justin Herz was named Executive Vice President, Digital Product, Platform, and Strategy in January 2017.
As head of Warner Bros. Digital Herz oversees emerging technology, new platforms, and direct-to-consumer technology working across all divisions of the studio identifying and spearheading technology-related innovations intersecting with new digital products, production, distribution, and marketing.
Digital’s portfolio includes digital innovation, technology development, standard setting for the studio, direct to consumer platforms, and Warner’s consumer intelligence/data activities designed to generate value by creating and enhancing consumer engagement through direct interaction with Warner Bros. products, programs and partners.
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