Put AI to work
June 26-27, 2017: Training
June 27-29, 2017: Tutorials & Conference
New York, NY
Rupert Steffner

Rupert Steffner


Rupert Steffner is the founder of WUNDER, a cognitive AI startup that is helping consumers find the products they love. Rupert has over 25 years of experience in designing and implementing highly sophisticated technical and business solutions, with a focus on customer-centric marketing. Previously, Rupert was chief platform architect of Otto Group’s new business intelligence platform BRAIN and head of BI at Groupon EMEA and APAC. He also served as business intelligence leader for several European and US companies in the ecommerce, retail, finance, and telco industries. He holds an MBA from WU Vienna and was head of the Marketing Department at the University of Applied Sciences in Salzburg.


4:50pm5:30pm Thursday, June 29, 2017
Interacting with AI
Location: Murray Hill E/W Level: Intermediate
Secondary topics:  Machine Learning, Retail and e-commerce, User interface and experience
Rupert Steffner (WUNDER)
70% of consumers do NOT feel that online offers resonate with their personal interests and needs. Rupert Steffner explains how cognitive AI can help create deep shopping bots based on true personal relevance. This shift in the shopping paradigm is built upon deep symbolic reinforcement learning, the psychometry of shopping, a new breed of playful UI, and cognified product metadata. Read more.