In the coming years, we will see various kinds of machines thinking and learning like humans. Rupert Steffner offers an overview of the cornerstones of building smart interactive bots for selling and explains why they will do a far better job compared to online selling happening today. In an attention economy, shopping bots that help overcome choice or information overload have to become more sophisticated. Rupert shares examples of deep shopping bots based on true personal relevance—they try to read customers’ minds, know all the products in the market, are playful and conversational, and act and learn in real time.
Rupert Steffner is the founder of WUNDER (wunder.ai), a cognitive AI startup that is helping consumers to find the products they love. Rupert has over 25 years of experience in designing and implementing highly sophisticated technical and business solutions, with a focus on customer-centric marketing. Previously, Rupert was chief platform architect of Otto Group’s new business intelligence platform BRAIN and head of BI at Groupon EMEA and APAC. He also served as as business intelligence leader for several European and US companies in the ecommerce, retail, finance, and telco industries. He holds an MBA from WU Vienna and was head of the Marketing Department at the University of Applied Sciences in Salzburg.
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