Put AI to work
June 26-27, 2017: Training
June 27-29, 2017: Tutorials & Conference
New York, NY

The AI-powered newsroom

Codruta Gamulea (Bakken & Bæck)
2:35pm3:15pm Thursday, June 29, 2017
Impact of AI on business and society
Location: Sutton Center/North Level: Non-technical
Secondary topics:  Media, Natural Language
Average rating: ***..
(3.00, 1 rating)

What you'll learn

  • Understand the promise of the AI-powered newsroom and the impact of applied AI on news organizations and news consumption
  • Explore how several European news publishers are applying natural language processing and natural language generation to transform their business models and increase the quality of journalism
  • Gain a new perspective on implementing AI and cognitive services for languages other than English


Today’s news consumers are exposed to innumerable and disconnected news sources on various topics. In an attempt to get an objective overview of current debates and form an opinion on important issues (Brexit, the refugee crisis in Europe, etc.), readers expect their trusted news brands to play a curator role and help them “digest” the overwhelming news picture.

Traditional news publishers recognize the importance of taking on the curator role by analyzing and decoding the news picture for their audiences, not least through discussion and debate. This type of in-depth analysis, however, puts a resource strain on already drastically slimmed-down newsrooms. In other words, to keep up with consumers’ needs and behavior, news publishers need to do more with fewer resources.

Recent technology advances in artificial intelligence provide an answer to the aforementioned challenge. Norwegian digital studio and venture builder Bakken & Bæck has developed Orbit, an AI technology platform for AI-powered newsrooms. The technology was developed in Bakken & Bæck’s AI Research Lab in Bonn, Germany, where several data scientists work with artificial intelligence and machine learning.

Drawing on Orbit’s experience, Codruta Gamulea explains how AI can help solve the news industry’s resource constraints and improve the quality of journalism and shares key takeaways gleaned from four years of work creating innovative services based on this technology for several media companies.

Topics include:

  • An overview of the most common AI use cases in the newsroom in 2017
  • What it takes to develop an AI technology platform for news publishers
  • How Norwegian AI startup Orbit applies natural language processing and natural language generation to power Scandinavian newsrooms
  • Real-world examples: How Norwegian tabloid Dagbladet uses AI to transform its Debate/Opinions section and robot journalism at Norwegian news agency NTB
  • The trials and tribulations of building AI applications for languages other than English
Photo of Codruta Gamulea

Codruta Gamulea

Bakken & Bæck

Codruta Gamulea Berg is a partner at product development studio Bakken & Bæck (Oslo – Amsterdam – Berlin – Bonn), where she leads business development efforts within AI and machine learning.

Codruta also manages the product development of Orbit.ai, an AIaaS platform for Scandinavian languages, which uses machine learning to automatically categorize, enrich, and tag large pieces of text-based content, as well as to automatically generate natural language based on structured data sets (e.g. for robot journalism).

Previously, Codruta was a data strategist at Amedia, Norway’s largest local news publisher, where she oversaw the company’s efforts to monetise data for its over 70 titles.

In addition to years of consulting experience at Accenture and startup experience from search technology vendor FAST (now Microsoft), Codruta holds a master’s degree from BI Norwegian School of Management and studied news reporting at Harvard’s Nieman Journalism Lab.