Today’s news consumers are exposed to innumerable and disconnected news sources on various topics. In an attempt to get an objective overview of current debates and form an opinion on important issues (Brexit, the refugee crisis in Europe, etc.), readers expect their trusted news brands to play a curator role and help them “digest” the overwhelming news picture.
Traditional news publishers recognize the importance of taking on the curator role by analyzing and decoding the news picture for their audiences, not least through discussion and debate. This type of in-depth analysis, however, puts a resource strain on already drastically slimmed-down newsrooms. In other words, to keep up with consumers’ needs and behavior, news publishers need to do more with fewer resources.
Recent technology advances in artificial intelligence provide an answer to the aforementioned challenge. Norwegian digital studio and venture builder Bakken & Bæck has developed Orbit, an AI technology platform for AI-powered newsrooms. The technology was developed in Bakken & Bæck’s AI Research Lab in Bonn, Germany, where several data scientists work with artificial intelligence and machine learning.
Drawing on Orbit’s experience, Codruta Gamulea explains how AI can help solve the news industry’s resource constraints and improve the quality of journalism and shares key takeaways gleaned from four years of work creating innovative services based on this technology for several media companies.
Codruta Gamulea Berg is a partner at product development studio Bakken & Bæck (Oslo – Amsterdam – Berlin – Bonn), where she leads business development efforts within AI and machine learning.
Codruta also manages the product development of Orbit.ai, an AIaaS platform for Scandinavian languages, which uses machine learning to automatically categorize, enrich, and tag large pieces of text-based content, as well as to automatically generate natural language based on structured data sets (e.g. for robot journalism).
Previously, Codruta was a data strategist at Amedia, Norway’s largest local news publisher, where she oversaw the company’s efforts to monetise data for its over 70 titles.
In addition to years of consulting experience at Accenture and startup experience from search technology vendor FAST (now Microsoft), Codruta holds a master’s degree from BI Norwegian School of Management and studied news reporting at Harvard’s Nieman Journalism Lab.
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