Sep 9–12, 2019

Executive Briefing: Ethical Considerations for AI

11:55am12:35pm Thursday, September 12, 2019
Location: LL21 A/B

Who is this presentation for?

Decision Makers, AI researchers




The use of AI is growing rapidly and expanding into applications that impact people’s lives. For example, autonomous vehicles must make instant decisions with multiple outcomes, and AI is already being used in judiciary systems to help make sentencing decisions. While researchers are driven by their enthusiasm to harness the power or AI, they also have an obligation to consider the impact of intelligent applications This is a question of ethics, not technology. While we may believe that machines don’t make value judgments and are inherently unbiased, assumptions made in the design process can be based on subjective value judgments. Choosing data sets, selecting weighting schemes, balancing precision and recall are examples of these biases. As people increasingly putting their trust in technology, without really understanding how it works or its limitations, stronger ethics are essential. PARC is therefore leading an industry initiative to build ethical frameworks into the research and design of decision-making processes in Artificial Intelligence (AI) and intelligent systems.

Prerequisite knowledge

Basic to intermediate knowledge of AI

What you'll learn

This session will • Explore the ethical issues and obligations around AI systems and their development • Demonstrate that ethical standards are essential to ensuring technical progress, public acceptance and ultimately the business success of AI technology • Explain why wider international cooperation is required and explore the potential prospect of industry-wide regulation. • Discuss a newly-established AI Ethics Committee to raise awareness about bias and shape the future AI research • Uphold an example of ethical AI based on a skincare app that enables machines to speak with users on an understandable human level.
Photo of Tolga Kurtoglu

Tolga Kurtoglu


Tolga Kurtoglu is CEO of PARC, a Xerox company, which provides custom R&D services, technology, specialized expertise, best practices, and intellectual property to Xerox’s business groups, Fortune 500 and Global 1000 companies, startups, and government. Tolga oversees PARC’s R&D investments for Xerox and its innovation portfolio for commercial clients and government agencies in a diverse set of focus areas and competencies, including human-centered innovation services, intelligent agents and systems, clean energy, smart packaging, machine learning and analytics, security and privacy, printed electronics, and digital manufacturing. In his early years at PARC, he pioneered the formation of PARC’s digital design and manufacturing (DDM) program. Later he created and led the System Sciences Laboratory, building a technology portfolio across hardware, software, and process technologies. In both roles, he managed multimillion-dollar R&D investments and product strategy encompassing several platforms and market offerings and led successful transition of inventions from an R&D output to commercial software systems and services. Prior to PARC, he was a researcher at NASA’s Ames Research Center and a mechanical design engineer at Dell Corporation.

Tolga’s research focuses on computation and artificial intelligence applied to design and manufacturing of complex systems, and application of preventive and predictive analytics techniques to engineered systems. He has published over 80 peer-reviewed articles and papers in leading journals and conferences in his field and regularly serves in organizational leadership roles for the ASME, AIAA, AAAI, Design Society, and Prognostics and Health Management Society. He is the recipient of the IEEE Best Professional Paper Award at the Prognostics and Health Management Conference, IEEE Best Application Paper Award from IEEE Robotics and Automation Society, NASA Ames Technical Excellence Award, PARC Excellence Award, PARC Golden Acorn Award, and the Best Design Award in “Dexterous Robot Hand” Design Competition. Tolga holds a PhD from the University of Texas at Austin, an MS from Carnegie Mellon University, and a bachelor’s degree from Orta Dogu Technical University (ODTU)—all in mechanical engineering.

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