Danielle Krettek is the founder and principal of Google’s Empathy Lab. An award-winning creative force with work across design, technology, film, art, architecture, and social impact for Nike (W+K), Apple, and Google X, Danielle has brought vibrant humanity, beauty, and emotion to products for 18 years. In 2015, she launched Google’s Empathy Lab to design more emotionally attuned and human-kind experiences. She believes the future is feeling and leads Google AI’s design team with a mission to bring deep humanity to deep learning. Her personal sources of rocket fuel are modern art, film, neuroscience, indigenous medicine, and sixties culture. Naturally, her spirit animal is a cross between Stevie Nicks, Spike Jonze, and Oprah.
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