Presented By O’Reilly and Intel Nervana
Put AI to work
September 17-18, 2017: Training
September 18-20, 2017: Tutorials & Conference
San Francisco, CA

The potential ick factor: Ethical considerations for designing in healthcare

Astrid Chow (IBM Watson Health), Amy Chenault (Insulet), Joel Wu (Children's Minnesota)
2:35pm–3:15pm Tuesday, September 19, 2017
Impact on business and society
Location: Franciscan AB Level: Non-technical
Secondary topics:  Healthcare, Law, ethics and governance (including AI safety)

Prerequisite Knowledge

  • Familiarity with AI and design

What you'll learn

  • Understand the importance of ethics when designing for AI, ethical frameworks, and how to apply them when designing with AI, specifically when it comes to healthcare
  • Learn concrete ways to implement ethical thinking into daily practices


What do we designers, strategists, and thinkers think about putting some of the most vulnerable moments of human experience (going to the hospital, getting an X-ray, etc.) in the hands of a computer? In a world of increasingly more powerful technology, designers need to consider not just how technology can help but also how it might harm—and how to prevent this from happening.

This multidisciplinary roundtable opens a dialogue on how bioethical principles might be applied to everyday design practice within healthcare. Join in to lend your voice to the discussion.

Topics include:

  • Psychotherapy, chatbots, and AI
  • AI and cognitive bias
  • Clinical decision making and AI
  • Adapting existing design tools to enable ethical thinking in everyday design practice
Photo of Astrid Chow

Astrid Chow

IBM Watson Health

Astrid Chow is a senior UX product designer and strategist at IBM Watson Health, where she leads design teams working on complex health applications, such as Watson for Genomics, that utilize IBM Watson’s cognitive computing technology and develops best practices around consumer health and wellness products to leverage behavior change and service design approaches. Astrid has a background in user experience design, graphic, interactive, and branding design, information architecture, usability testing and research, content strategy, user advocacy, and leading multidisciplinary teams. Previously, she worked as a UX and graphic designer in the agency world for such clients as Lego, Healthways, Adidas, (Red), and Cadillac and led internal product teams developing analytic components at Blackboard and native mobile applications for Specialty Pharmacy at CVS Health.

Photo of Amy Chenault

Amy Chenault


Amy Chenault is a senior UX designer at Insulet, where she uses design, research, and passion to help improve the quality of everyday life. During her career, Amy has had the opportunity to collaborate with amazing teams to create an artificial pancreas for people with diabetes at Insulet; improve radiologist workflows and the experience of pharmacovigilance to ensure patient safety at IBM Watson Health; democratize financial information and empower individuals through the power of financial literacy at Society of Grownups; give local communities a voice while maintaining a newspaper’s journalistic integrity at Neighborhood Square; find new and innovative ways to get kids moving in the classroom at Pearson; and build an entirely new community platform for one of the most robust communities on the internet at the Huffington Post/AOL. Work she has contributed to has garnered the 2011 Italian national prize for innovation and a 2014 CODiE nomination for best professional learning solution for education.

Photo of Joel Wu

Joel Wu

Children's Minnesota

Joel Wu is a visiting scholar and clinical ethics fellow at Children’s Minnesota; a senior fellow and lecturer in the Division of Health Policy and Management at the University of Minnesota’s School of Public Health; and a member of the editorial board for the Journal of Pediatric Ethics. Previously, Joel conducted health policy research and development at the National Academies of Sciences, Engineering, and Medicine at the Institute of Medicine (now the National Academy of Medicine) and at the Brookings Institution’s Engelberg Center for Health Care Reform (now the Center for Health Policy) and completed a fellowship in bioethics at the Mayo Clinic. He holds a JD and an MA in bioethics from Case Western Reserve University and an MPH in epidemiology from the University of Minnesota.