50 Business Models in 20 Minutes

Business & Marketing Grand Ballroom C
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The world of mobile development seems fixated on selling individual apps to individual users through online venues like the Android Market. Certainly, this is one business model, and it is one that works for many developers. But it is not the only business model and may not be the best one for you. Selling individual apps to individual users is a “hit-driven” approach, with most developers caught in the low-revenue “long tail”.

This presentation aims to help break the mental logjam over revenue models.

In rapid succession, this presentation will cover 50 revenue streams beyond individual app sales that developers should consider, either for making revenue directly off of an app, or building a business in the Android ecosystem not directly tied to apps themselves. Many of these models are being used by other successful firms, inside and outside of Android. Attendees should walk away with a few new ideas that fit their skills and objectives and can be applied to help grow their business.

Mark Murphy


Mark Murphy is the founder of CommonsWare and the author of the Busy Coder’s Guide to Android Development and other books on Android application development. He is active in supporting the Android developer community, from answering questions on StackOverflow to publishing sample code and reusable components as open source.

A three-time entrepreneur, his experience ranges from consulting on open source and collaborative development for the Fortune 500 to application development on just about anything smaller than a mainframe. He has been a software developer for nearly three decades, from the TRS-80 to the latest crop of mobile devices. A polished speaker, Mr. Murphy has delivered conference presentations and training sessions on a wide array of topics internationally.

  • HTCpro
  • Microsoft Corporation
  • Open Invention Network
  • X.commerce
  • Black Duck Software
  • BugSense
  • Dolby
  • Intel
  • Make magazine
  • Marvell
  • Meshin
  • MIPS Technologies

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