- Content First: Why Content Strategy Will Save the Web Kristina Halvorson
- Social Media – Secret Weapon for SEO Michael Reynolds, John Limbocker, Janine Soika
The Power of Less doesn't just mean making do with fewer staff and a smaller budget. It means that constraints drive creativity, whether in business models, design paradigms, or platforms. It means the power of the small screen, the thin client, the streamlined interface. It might mean the power of small teams, or even going solo. It's also the paradox of power: sometimes the best way to gain power is to give it away, which is why during these challenging times, we are learning that nothing builds brands like a nurtured community. It's also the power of data: of data-centric business models, and the power of data to inform our decisions and to focus us on what matters.
Speaking of what matters, we're also talking about the power of less bureaucracy, less spin and breaking down silos. We are the industry that's shown that transparency, participation, collaboration add up to increased efficiency. The power of less is the power of creative destruction. It's the power to change the world.
Web 2.0 Expo will have 50+ sessions covering 10 different topic areas:
Web 2.0 Expo New York happens November 16-19, 2009 at Javits Center in New York, NY.
Download the Web 2.0 Expo New York Sponsor/Exhibitor Prospectus
View a complete list of Web 2.0 Expo contacts.