For future TOC Online Conference sponsorship opportunities, please contact Sharon Cordesse at email@example.com
Since the last Tools of Change for Publishing Conference in February 2009, digital issues have continued to challenge our industry and create opportunities for those bold enough to innovate. Join us on October 8th for this half-day online conference to explore the state of the art of electronic publishing. This single track and interactive event will dive deep into three areas of innovation and opportunity.
In this half-day online conference, you'll have the opportunity to hear from experts, share your ideas, and join in a conversation with panelists and other participants, all looking to build a solid and profitable future for publishing.
The O'Reilly Tools of Change for Publishing Conference is the meeting ground where emerging trends are examined, predictions are made, and new strategies for publishing come to light. In this online counterpart to the O'Reilly TOC conference, we'll explore today's pressing issues.
US-PDT: 9:00am - 9:20am
US-EDT: 12:00pm - 12:20pm
Conference Chair: Allen Noren
US-PDT: 9:30am - 10:20am
US-EDT: 12:30pm - 1:20pm
Is $9.99 the new "normal" for ebook pricing? Or is the sweet spot closer to $3.99, or $1.99, through the iTunes store? As the age of ebooks dawns, publishers are struggling to find pricing that works for their customers and their business models. It's a time of transition fraught with challenges and opportunities.
US-PDT: 10:20am - 10:30am
US-EDT: 1:20pm - 1:30pm
US-PDT: 10:30am - 11:20am
US-EDT: 1:30pm - 2:20pm
All too often our understanding of what readers want is based on what we want ourselves, or outdated assumptions, or even worse—guesses. In this session, panelists will examine the state of the publishing industry through a reader-centric lens.
US-PDT: 11:20am - 11:30am
US-EDT: 2:20pm - 2:30pm
US-PDT: 11:30am - 12:20pm
US-EDT: 2:30pm - 3:20pm
Speaker: Matthew Bernius
2009 has been a watershed year for ebooks. According to the Association of American Publishers, not only did are year to date ebooks sales up 149.3%, June 2009 saw the highest amount of ebook trade sales so far, $14,000,000 in total. Internationally more than a dozen new ebook readers have been either released or announced, and more are on the way. As Tech consultant and author Geoffrey Moore would put it, the ebook industry is now in the midst of "crossing the chasm," moving from an audience of early adopters towards mainstream markets.
This presentation will cover the current state of the art in ebooks and ereaders - discussing the technologies currently at play and those coming in the near future. Drawing up lessons from the adoption of other products, the presentation will also discuss trends that may influence the long term development of these technologies.
Note: TOC Online Conference Fall 2009 will be recorded and made available to attendees free of charge afterwards.
Program subject to refinement.
All TOC alumni receive a 50% discount to the TOC Online Conference Fall 2009. If you attended a past TOC conference but have not yet received your email invitation to TOC Online Conference with the discount code, please send a message to firstname.lastname@example.org.
Note: All TOC Online Conference participants will receive a 20% discount on the O'Reilly Tools of Change for Publishing Conference, happening February 22-24, 2010 in New York, NY.
Questions? Please send an email to email@example.com.
Allen Noren is VP Online at O'Reilly Media. He's been with the company since 1992 when one of his first jobs was to maintain the O'Reilly Gopher site. He was a founding member of the GNN team that built one of the first commercial web portals, and was part of the group that created Safari Books Online and SafariU. He currently manages O'Reilly's online efforts.
Andrew Savikas is the Vice President of Digital Initiatives at O'Reilly Media. He's worked on several key publishing technology initiatives at O'Reilly, including the design and deployment of an open-standards-based XML content distribution platform. Andrew is also an advisor to Safari Books Online, O'Reilly's joint venture with Pearson Technology Group. His recent work has also included helping to plan and execute O'Reilly's ebook and digital publishing strategy. He is a frequent speaker at publishing and content management conferences, a regular contributor to O'Reilly's "Radar" blog, and the author of "Word Hacks: Tips & Tools for Taming your Text". Andrew has an MBA from Northeastern University in Boston, and a B.S. in Media Studies from the University of Illinois.
Mac Slocum is the Managing Editor of O'Reilly's Learning division and frequently writes about the intersection of publishing, technology and the digital transition on the TOC blog. He's worked as an online editor/producer/writer at a variety of outlets and he's taught Web journalism and technology courses at Emerson College in Boston. His fascination with publishing and technology started in college when he put the student newspaper online (fortunately, that early effort has been expunged from the Internet record). Mac holds a B.A. in journalism from the University of Richmond and a master's in journalism from Emerson.
Joe Wikert is a publishing executive with 20+ years of industry experience. He is currently General Manager of the OTX division, which publishes the storied "animal books," at O'Reilly Media, Inc. Prior to joining O'Reilly he was a Vice President and Executive Publisher in the Professional/Trade division of John Wiley & Sons, Inc., and had management responsibility for the WROX and Sybex imprints. Since graduating from Purdue University with a degree in management and computer science, Joe has held a variety of sales and editorial positions in the publishing industry. He is also the author of seven books on programming languages and computer applications. Joe regularly shares his publishing industry thoughts and outlook on his Publishing 2020 blog which can be found at www.JoeWikert.com; as the proud owner of an Amazon Kindle, Joe also blogs about his e-book reader experience on www.Kindleville.com.