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Jim Golden is a Partner and Chief Management Scientist at Accenture. Dr. Golden leads The Global Pharmaceutical Analytics Practice and supports the Global Healthcare Data Analytics Group. His work focuses on the development of data analytics strategy, platforms, offerings and solutions for Accenture’s pharmaceutical, payer, provider and government clients. His most recent work focuses on the areas of Comparative Effectiveness Research (CER) and Evidence Based Medicine (EBM) within healthcare R&D, and physician targeting and customer lifetime value for pharmaceutical commercial marketing.
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