Hadoop and the Relational Data Warehouse – When to Use Which?
Hortonworks Chief Product Officer, Ari Zilka, and Teradata CTO, Stephen Brobst, apply real-world Silicon Valley customer cases on big data applications to show you when to use Hadoop and when to use an MPP relational data warehouse. At a conceptual level, it is easy to think they are interchangeable, but the differences overwhelm the similarities. For this workshop, Strata has brought together two of the most trusted experts in their fields to examine how big data technologies are being used today in practical deployments.
• Learn how to determine when to use Hadoop and when to use an MPP relational database.
• Learn from real world customer cases on big data applications from Silicon Valley.
• Learn what to expect from Hadoop in the future, and what not to expect.
Stephen Brobst is the Chief Technology Officer for Teradata Corporation. His expertise is in the identification and development of opportunities for the strategic use of technology in competitive business environments. Over the past sixteen years Stephen has been involved in numerous engagements in which he has been called upon to apply his combined expertise in business strategy and high-end parallel systems to develop frameworks for data warehousing and data mining to leverage information for strategic advantage. Clients with whom he has worked include leaders such as Office Depot, Fidelity Investments, General Motors Corporation, Kroger Company, Wells Fargo Bank, Wal*Mart, MCI Telecommunications, Aetna Health Plans, Metropolitan Life Insurance, VISA International, BSkyB, Blockbuster Entertainment, Standard & Poor’s, Ameritech, Blue Cross Blue Shield, Nationwide Insurance, American Airlines, Sears Roebuck, Walgreen Corporation, and many more. Stephen has particular expertise in the deployment of solutions for maximizing the value of customer relationships through use of advanced CRM techniques (including Web deployment).
Stephen has hands-on experience in benchmarking and data warehouse construction with every major SMP, NUMA and MPP architecture available in the industry today. Stephen has served as an advisor to the Transaction Processing Council in regard to design for the TPC-D benchmark and was involved in the development of the DataChallange benchmark in cooperation with the Transaction Processing Council. He has also served on the Oracle VLDB Steering Group Committee and the Teradata User Advisory Board. Stephen has worked extensively on VLDB implementations with Oracle8, DB2 (both OS/390 and UDB), Teradata, Informix (both XPS and ODS), Sybase (both Adaptive Server and IQ), Microsoft SQL Server, Red Brick, Non-Stop SQL, and many other leading DBMS products. Prior to joining NCR Corporation, Stephen successfully launched three start-up companies related to high-end database products and services in the data warehousing and e-business marketplaces: (1) Tanning Technology Corporation (TANN on Nasdaq), (2) NexTek Solutions (acquired by IBM), and (3) Strategic Technologies & Systems (acquired by NCR).
Previously, Stephen taught graduate courses at Boston University and the Massachusetts Institute of Technology in both the MBA program at the Sloan School of Management and in the Computer Science departments of both universities. He received instructor of the year award for two of his last five years in the MET Computer Science department at Boston University and continues to guest lecture frequently at the Massachusetts Institute of Technology. Stephen performed Masters and PhD research at the Massachusetts Institute of Technology where his dissertation work focused on load-balancing and resource allocation for parallel computing architectures. Stephen is on the faculty of The Data Warehousing Institute where he teaches courses on High Performance Data Warehouse Design and Real-Time Data Warehousing. He also holds an MBA with joint course and thesis work at the Harvard Business School and the MIT Sloan School of Management. Stephen completed his undergraduate work in Electrical Engineering and Computer Science in just three years at U.C. Berkeley, and was awarded with the highest honor given to a graduating senior in the College of Engineering (Bechtel Engineering Award). Stephen is an elected member of the Phi Beta Kappa, Eta Kappa Nu, Tau Beta Pi, Sigma Xi, New York Academy of Sciences, U.C. Berkeley Alumni Scholars Association, and California Scholarship Federation honor societies. He is also a member of the Association for Computing Machinery, IEEE, Society for Information Management, and Computing Professionals for Social Responsibility. Stephen also serves as an advisor to the National Academy of Sciences in the area of IT workforce development.
Stephen has authored numerous journal and conference papers in the fields of data management and parallel computing environments and is an internationally recognized speaker (and practitioner) in the area of breakthrough systems implementation. He recently co-authored a book, Building a Data Warehouse for Decision Support, published by Prentice Hall PTR. Stephen is currently working on a second book focused on high-performance database design for VLDB data warehouse implementations. He is also a contributing editor for Intelligent Enterprise magazine (formerly known as Database Programming & Design) and has published technical articles in The International Journal of High Speed Computing, Communications of the ACM, Enterprise Systems Journal, Data Management Review, DBMS Tools & Techniques, DB2 Magazine, Oracle Magazine, Teradata Review, and many others. Stephen is also on the RealWare Panel for recognizing outstanding implementations in the field of e-commerce and customer relationship management (CRM) solutions.
Ari Zilka has more than 20 years of software development expertise and a deep understanding of open source, enterprise software, and the execution required to build successful products. Ari was previously founder and CTO at Terracotta. Previously, Ari was an Entrepreneur-in-Residence at Accel Partners. Before joining Accel, Ari was the Chief Architect at Walmart.com, where he led the innovation and development of the company’s new engineering initiatives. Prior to Walmart.com, Ari worked as a consultant at Sapient and at PriceWaterhouseCoopers. Ari holds a B.S. in Electrical Engineering Computer Science as well as in Mechanical Engineering from University of California, Berkeley. Follow Ari on Twitter: @ikarzali
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