Nobody knows data like a web analyst. That’s because everything we do online leaves a digital breadcrumb trail that’s easy to track and mine. The real world is less well instrumented—but that’s changing. Noted analyst Marshall Sponder takes us on a tour of some applications that blend real-world sensors with deep analytics, showing us how we’ll soon optimize the world around us as easily as we do the pages we surf.
Marshall Sponder is an independent Web analytics and
SEO/SEM specialist working in the field of market research,
social media, networking, and PR. He provides digital data
convergence generating ROI and develops data metrics, KPIs,
and dashboards that drive businesses by setting and evaluating
For nearly a decade now, Marshall has been influencing
the development of the industry, lately focusing on social
media metrics. He also possesses considerable in-house corporate
experience as a group leader at IBM and Monster,
combined with contract work at Porter Novelli PR, and is
currently a Senior Analytics Manager at WCG (Wiesscom
Group); Marshall also has deep connections to the NYC startup
and development community and has his ear to the ground
for any new developments and the next “new thing.”
Marshall is Board Member Emeritus at the Web Analytics
Association and Member of the Search Engine Marketing Professionals
Organization (SEMPO) and WOMMA (the Word
of Mouth Marketing Association). He holds an MA in Media
Studies from the NY Institute of Technology and possesses a
Certificate of Marketing Management from Baruch College.
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