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Sophisticated data analytics is a great thing. But great analytics is only valuable if people use it. The worst thing is a great analysis filled with answers sitting on the shelf going unused. In this session you will learn how to present and show analytics in highly compelling ways. You’ll learn how to use it as a cultural change-agent — and how you must shift to a “data marketing mindset” to make it all happen.
This session is sponsored by Tableau Software
Lee Feinberg joined Nokia in 2009 with the vision of “making data a part of every conversation.” Lee’s team has since brought business intelligence technologies to Nokia, providing 500+ employees access to dashboards and analysis.
Lee joined Nokia from his management consulting practice Unfair Revenue, which helped clients identify growth opportunities using the Internet, social marketing, and mobile platforms. The firm guided investment decisions by gaining control of customer information and interactions in digital channels.
Previously, as strategy director at Microsoft-Razorfish on the Ford Motor Company account, Lee established an analytics performance management practice and launched the social media site autoshows.ford.com. Lee also worked at Digitas, where he served on IBM’s corporate task force to define online metrics standards and introduced visualization technology that became a new service in Digitas’ Media Operations division. He has worked in online analytics since 2002.
Lee has a history of driving change at the world’s leading companies including AT&T, CIBC, JP Morgan Chase, and Johnson & Johnson. He received a B.S. and M.S. from Cornell University and holds a U.S. Patent for a PC-telephone interface. Lee is a member of the Cornell Entrepreneur Network and the Sandler Sales Institute. He also serves as an advisor to the social marketing technology companies Pheedo and GraffitiWall.
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