The real challenge ahead of us is not accumulating more information, or processing more information, or analytics, or replacing relational databases, or scaling data (i.e. not the 3 Vs). The real challenge is solving the information glut problem. Big data is another code word for the technology underlying the information age. It can be directed to make information overload worse by surfacing everything, everywhere, all the time, or it can be directed at making information more useful by making it more manageable and directed.
This talk shows some of the history of information explosions and their subsequent effects on use, i.e. reading and writing, remembering, etc. and translates a few of the abstract patterns used in the past to the present era of big (and not big) data tools and technology. The goal is point out the still unfilled gaps in our information processing and delivery environments and encourage focus on these areas when doing a project or when considering what features to build into a new tool.
Mark Madsen is a research analyst at Third Nature, where he advises companies on data strategy and technology planning. Mark has designed analysis, data collection, and data management infrastructure for companies worldwide. He focuses on two types of work: the business applications of data and guiding the construction of data infrastructure. As a result, Mark does as much information strategy and IT architecture work as he does performance management and analytics.
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