Mark Madsen designs and build analysis and decision support systems, and data management and access infrastructure. His research focus is on emerging technology and practices in analytics, decision support, information management, user experience for data applications. He speaks at conferences worldwide on anything data.
Mark focuses on two types of work: using data to make decisions and manage organizations, and building data technology infrastructure. A big part of making decisions and using data in a corporate setting is ensuring that the right data capture and data delivery infrastructure is in place to manage the business. As a result, Mark does as much information strategy and IT architecture work as he does performance management and decision support. His spare-time projects involve research on history of communication technology adoption and fieldwork in ecology, specializing in botany.
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