Some of the most complex challenges in data management exist where you may least suspect: inside video games. In the past decade the audience for games has exploded from 200M active users to 1.5B gamers worldwide. And these gamers are playing on multiple platforms – high definition consoles, PCs, social media, mobile, online – and they expect a seamless experience that connects them all. Consumers are becoming accustomed to features that allow them to play against their friends, track their progress, and even be able to turn off their console game and pick up where they left off on another platform like a smartphone.
Much like other forms of media, playing a video game used to be linear – you insert the disc and play the game. Now, new content can be purchased and downloaded to augment the experience, consumers can connect and play against friends online and you can track your progress and scores live over time. But these rich experiences mean an explosion in the amount of data that can really be a double-edged sword. To keep at the pace of consumer demand for online connected gaming experiences, EA’s data scientists are building a new technology infrastructure that will improve the consumer experience and help the company analyze the hundreds of terabytes of consumer data that flow through the system each day.
In this talk, EA CTO Rajat Taneja will dive in to the challenges and complexities facing the gaming industry, how to harness the power of data and share examples of how technologies like machine learning and predictive analytics have been put in place to improve the customer experience.
Rajat Taneja is Chief Technology Officer of Electronic Arts, the world’s leading developer and publisher of interactive entertainment.
Mr. Taneja joined EA in October 2011 as CTO to drive critical technology decisions and investments for EA on a global basis. Before joining EA, Mr. Taneja spent 15 years at Microsoft where he most recently lead the division responsible for development and deployment of all commerce and transaction technologies across Microsoft’s connected services, including Xbox Live®, Windows Phone®, Windows Azure™, Microsoft® Office 365, Microsoft adCenter® and MSN®. In previous roles at Microsoft, Mr. Taneja was responsible for leading the company’s online digital advertising platforms and its first business online service offering.
Prior to Microsoft, Mr. Taneja held roles at Digital Equipment Corporation and Wipro Information Technology, Ltd.
Mr. Taneja holds a bachelor’s degree in electrical engineering from Jadavpur University, India, an MBA from Washington State University, and has several US Patents currently in process.
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