This tutorial begins by reviewing human perception and our ability to decode graphical information. It continues by:
Since scales (the rulers along which we graph the data) have a profound effect on our interpretation of graphs, the section on general principles contains a detailed discussion of scales including:
The tutorial concludes with before and after examples that are appropriate for the audience.
Participants will learn to:
Naomi B. Robbins is the author of Creating More Effective Graphs, first published by John Wiley (2005). She also blogs on effective graphs for forbes.com. She is a consultant, keynote speaker, and seminar leader who specializes in the graphical display of data. She trains employees of corporations and organizations on the effective presentation of data with customized programs. She also reviews documents and presentations for clients, suggesting improvements or alternative presentations as appropriate. Naomi received her Ph.D. in mathematical statistics from Columbia University, M.A. from Cornell University, and A.B. from Bryn Mawr College. She had a long career at Bell Laboratories before forming NBR, her consulting practice.
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