And more generally beyond the advertising applications:
Prior to joining Dstillery (former Media6Degrees), Claudia Perlich spent five years working at the Data Analytics Research group at the IBM T.J. Watson Research Center, concentrating on research in data analytics and machine learning for complex real-world domains and applications. She has been published in over 30 scientific publications and holds multiple patents in the area of machine learning. Claudia has won many data mining competitions, including the prestigious 2007 KDD CUP on movie ratings, the 2008 KDD CUP on breast-cancer detection, and the 2009 KDD CUP on churn and propensity predictions for telecommunication customers. Claudia received her Ph.D. in Information Systems from Stern School of Business, New York University in 2005, and holds a Master of Computer Science from Colorado University.
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