Big Data provides big banks with the means to monetize the transaction data stream in ways that are both pro-consumer and pro-merchant. By utilizing data-driven personalization services, financial institutions can offer a better customer experience and boost customer loyalty. For example, integrating rewards and analysis within a consumer’s online banking statement can save a consumer on average $1,000 per year just by comparing plans, pricing, and usage habits within wireless, cable, and gas categories. Financial institutions benefit by increasing their relationship value with customers. Merchants benefit from increased analytics and are able to reward loyal customers with deals that matter most based upon their purchasing habits.
These data driven services increase a bank’s relationship value with customers. 94% of consumers indicate that they’d use a specific card that was ties to money-saving discounts over a card that did not and 3 in 4 admitted that they’d switch banks if their bank did not offer loyalty rewards.
Big data is not just big stakes for loyalty—it can be used to drive customer acquisition and increase market share (or credit card ‘share of wallet’) which drive other banking revenue streams.
Furthermore, data driven offerings help promote the conversion of non-online customers to online banking and billpay, a cost reduction potential of $167 per account per year or $8.3 billion annually according to Javelin.
Schwark is a co-founder and one of the original visionaries behind Truaxis (formerly BillShrink). As a result of his own family’s frustration with information overload and confusion when trying to switch cell phone plans, Schwark, a serial entrepreneur, started thinking about how to use web technology to solve this problem.
Schwark was previously an entrepreneur-in-residence with Bessemer Venture Partners (BVP), where he explored opportunities to leverage the Internet and innovative information aggregation techniques to solve real-world problems. Prior to his tenure with BVP, Schwark was with Yodlee for eight years, where he developed the technology, co-founded the company, and served in a variety of functions, including chief technology officer. Prior to this, Schwark worked at Microsoft, where he was responsible for designing and developing several key features of Microsoft’s project management tool.
Schwark has produced seminal TCP/IP research and holds three patents, with 15 others pending. He holds a bachelor’s degree in mechanical engineering from Indian Institute of Technology, Madras, and a master’s degree from Rensselaer Polytechnic Institute.
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