Historically, the health care space has done a whole lot of ‘talking at’ and ‘lecturing to’ and not a whole lot of listening – to what really matters, to what really resonates – and not just to those who offer up their opinions, but perhaps even more importantly…to the millions of nameless faceless individuals out there struggling with where real life meets their health. Now the healthcare space is sitting on a mess of data – actual data reflecting how real people live and think and interact with the world around them. It’s time to pore through the data…to listen really hard…to focus on separating signal from noise – looking for what is really there as opposed to what we think should be there. Is engagement data more telling than claims data? Is vulnerability more important than risk? Can we open our minds and our warehouses to consider these questions? Is it bigger data we need? Or is it higher fidelity, more relevant data that’s missing… And remember – knowing something is different than doing something – so the next question becomes: Once you’ve tamed your big data, what are you going to do with what you learned?
As a founder, chief visionary officer and chair of the board at Eliza Corporation, the pioneer and recognized leader in Health Engagement Management, Alexandra Drane has proven herself as a visionary, whose ideas on using technology to engage people in their health – and her belief in adding a touch of joy to the often staid world of healthcare communications – have been adopted by the nation’s top healthcare organizations, with resulting outcomes such as:
•Increasing the rate of childhood immunizations in underserved areas by 30 percent over a three-year period (This project was acknowledged at the Center for Disease Control’s 41st National Immunization Conference in March, 2007 for the Most Improved Award for Urban Areas)
•Saving health plan members $11 million over the course of 18 months through proactive outreach that notified members of less expensive prescription drug alternatives
•Increasing the number of hypertensive members “in control” of their blood pressure by 56 percent
•Increasing antidepressant medication adherence by 16 percent over a 90-day period
•Increasing colon cancer screening rates by 66 percent in a commercial population and by 137 percent in a Medicare population
•Increasing participation in on-line smoking cessation programs four-fold, and more than doubling participation in on-line weight management and stress management programs
Alexandra also has channeled her passion for engaging people in potentially difficult health-related conversations into another cause she feels strongly about—communicating end-of-life wishes with loved ones. In October 2008, Alexandra co-founded Engage with Grace, a not-for-profit movement that has proven to be a safe place for individuals looking for information, support, and guidance about end-of-life discussions. Since its launch, through only viral grassroots promotions, Engage with Grace has been added to the healthcare lexicon as a top-ten phrase and is credited with establishing the first-ever Blog Rally to increase awareness and build community. In 2010, Alexandra co-founded a non-profit, web-based movement called SeduceHealth that aims to reframe how the healthcare industry communicates with the people it serves by adding greater passion, joy, and inspiration.
Alexandra holds a bachelor’s degree in economics from Tufts University, where she graduated summa cum laude and Phi Beta Kappa. Alexandra sits on the Board of Eliza, the Board of Advisors of TEDMED, the Harvard Executive Sleep Council, and is Vice Chair of the Board of Trustees for Beth Israel Deaconess Medical Center (a Harvard Teaching Hospital) in Boston, MA. She also sits on the Board of Directors of the Coalition to Transform Advanced Care (C-TAC) and co-chairs C-TAC’s Public Engagement Workgroup. Alexandra is a member of the Health Executive Leadership Network, Women Business Leaders of the U.S. Health Care Industry Foundation, and is a trustee of several charitable trusts.
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