Solving the Wanamaker Problem for Healthcare

Tim O'Reilly (O'Reilly Media, Inc.)
Location: Grand Ballroom B
Average rating: ****.
(4.33, 6 ratings)

In the early days of the 20th century, department store magnate John
Wanamaker famously said, “I know that half of my advertising doesn’t
work. The problem is that I don’t know which half.” The consumer
internet revolution was fueled by the use of massive amounts of data
to answer that problem. Now, the same transformation awaits in

The opportunities are huge: for entrepreneurs and data scientists
looking to put their skills to work disrupting a huge market, for
researchers trying to make sense out of the flood of data they are now
generating, and for existing companies (including health insurance
companies, biotech, pharmaceutical, and medical device companies,
hospitals and other care providers) that are looking to remake their
businesses for the coming world of outcome-based payment models.

Photo of Tim O'Reilly

Tim O'Reilly

O'Reilly Media, Inc.

Tim has a history of convening conversations that reshape the industry. In 1998, he organized the meeting where the term “open source software” was agreed on, and helped the business world understand its importance. In 2004, with the Web 2.0 Summit, he defined how “Web 2.0” represented not only the resurgence of the web after the dot com bust, but a new model for the computer industry, based on big data, collective intelligence, and the internet as a platform. In 2009, with his “Gov 2.0 Summit,” he framed a conversation about the modernization of government technology that has shaped policy and spawned initiatives at the Federal, State, and local level, and around the world. He has now turned his attention to implications of the on-demand economy and other technologies that are transforming the nature of work and the future shape of the business world. He is the founder and CEO of O’Reilly Media and a partner at O’Reilly AlphaTech Ventures (OATV). He is also a founder and board member at Maker Media, which spun out of O’Reilly Media in 2012, and a board member at Code for America, PeerJ, Civis Analytics, and PopVox.


For information on exhibition and sponsorship opportunities at the conference, contact Sharon Pierce at (203) 304-9476 or

For information on trade opportunities with O'Reilly conferences contact mediapartners

For media-related inquiries, contact Maureen Jennings at

View a complete list of Strata Rx contacts