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MICHAEL HUGOS is an author, speaker and principal at Center for Systems Innovation [c4si]. He specializes in elegant solutions to complex problems in supply chains, business intelligence, and new business ventures. Previously he spent six years as chief information officer (CIO) of a national distribution organization where he developed a suite of supply chain and business intelligence systems that transformed the company’s operations and revenue model. He won the CIO 100 Award, InformationWeek 500 award and the Premier 100 Award for this work. He earned his MBA from Northwestern University’s Kellogg School of Management. His newest book explores the intersection between massively multi-player online games (MMOs) and real life business operations. It’s titled Serious Games: The Future of Work; it will be published by O’Reilly Media and be available in the summer of 2012.