Beth Comstock is passionate about change and innovation.
She leads GE’s growth efforts via marketing, sales, licensing and communications and oversees GE
Ventures. Her current priorities include partnering with and investing in start-ups, developing new markets in analytics, energy and affordable health through GE’s
industrial internet, ecomagination and healthymagination initiatives, and making
connections that spur a culture of inventiveness and grow brand value.
Previously, she served as President of Integrated Media at NBC Universal where she
oversaw ad sales, marketing and research, and led the company’s digital media
efforts, including early development of hulu.com, Peacock Equity, and acquiring
In 2003, she was named GE’s first Chief Marketing officer in more than 20 years.
Previously, she held a succession of roles at GE, NBC, CBS and Turner Broadcasting.
Beth is a member Nike’s Board of Directors and Trustee president of the Smithsonian’s Cooper-Hewitt National Design Museum.
She serves on the board of Quirky, an online hub that makes invention accessible and is a start-up partner with GE on smart consumer products.
She graduated from the College of William and
Mary with a degree in biology.