Creativity & Constraint
Location: Ballroom I - II Audience level: Novice
Most people think that freedom engenders creativity, but the opposite is true. But too much constraint makes it hard to get stuff done. It turns out that you need just enough constraint, and figuring out what gives you that perfect level is harder than you think. This keynote investigates the relationship between creativity and constraint as it applies to software development in the modern world.
Neal Ford is a software architect and meme wrangler at ThoughtWorks, a global IT consultancy with an exclusive focus on end-to-end software development and delivery. Neal is also the designer and developer of applications, instructional materials, magazine articles, courseware, and video/DVD presentations as well as the author and/or editor of six books spanning a variety of technologies, including, most recently, The Productive Programmer. He is also an internationally acclaimed speaker, delivering more than 600 talks at over 100 developer conferences worldwide. Neal focuses on designing and building large-scale enterprise applications. Check out his website at Nealford.com. He welcomes feedback and can be reached at email@example.com.
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