working with the press (& non-press)
learn how to write a press release. something copy and pasteable.
submission to editors of relevant publications
digg, reddit, and other automated services
twitter, facebook, and other social networking tools
always have something new to announce. new release, contest, challenge, etc.
style and frequency
writing an informative talk that isn’t a vendor pitch
always bring free stuff
where to learn more
Josh Marinacci is a blogger and co-author of Swing Hacks and Building Mobile Apps with Java for O’Reilly Media. He is currently the technical marketing manager for PubNub. He previously was a researcher for Nokia, worked on WebOS at Palm, and JavaFX, Swing, NetBeans, and the Java Store at Sun Microsystems. Josh lives in Eugene, Oregon and is passionate about open source technology and great user experiences. Ask Josh about HTML Canvas, mobile apps, and visual design. Or 3D printing and wearable computing. Or just ask him to rant about Java.
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