Innovation should be a part of any normal healthy product and strategy development process. Unfortunately, because it represents the “new” and the “risky” by definition, it is often treated as some type of magic goal, where normal rules do not apply. This “otherness” makes us jump to wild conclusions as we feel totally out of our element as business people.
Broadly, there are 4 major steps to any innovation initiative:
At any point along the chain, something may go wrong to prevent innovation, even if it has nothing to do with innovators or good ideas.
In my talk, I’ll dive deep into understanding what a company means when they say they “need innovation”, the process of applying a strong definition of “innovation” to projects, look at areas where innovation initiatives fall down, and suggest opportunities for recovery.
Rolf Skyberg is a Senior Search Product manager at eBay. In his 5 years at eBay, he’s had many roles, all the way from QA engineer, to researcher, disruptive innovation team lead, and product manager.
Rolf has been a featured speaker at a variety of domestic and international conferences including OSCON 07 and 09, Web 2.0 EXPO, Marketing 2.0 and Adobe Max. Rolf has a BS in Information Systems and Quantitative Analysis with additional studies in System Science. He has worked in technology since before the first dot.com bust and hopes to continue thinking up great ideas through the second boom.
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