Steven Ketchpel is the Director of Analytics and Research at Mamasource, a free, local online Mother’s community. He has been working in website analytics for more than a decade, first as a co-founder of Vividence, and more recently as a consultant to both established and startup online search engines, etailers, non-profits and services. As a Reuters Digital Vision Fellow, he spent a year working with the Grameen Foundation on Mifos, open-source software for microfinance. He has published more than a dozen articles in the areas of software agents, digital libraries, electronic commerce and website usability. He has a Ph.D. in Computer Science from Stanford University.
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